Jorgen Vig Knudstorp Reflections on LEGOs Transformation Stefan Thomke 2020
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1. – The essay provides an overview of the article titled “Lego as a business: Legacy and transformation.” by Jorgen Vig Knudstorp, published in the Journal of Brand Strategy in 2020. – The essay also discusses the article’s arguments and makes some comparisons to other businesses with successful transformations using LEGO. 2. Research questions: – How has LEGO transformed over time? – What factors contributed to the transformation process? navigate here – How successful has the transformation
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“As someone who has been around the Leadership Excellence Group (LEGO) for more than 30 years, I can tell you that LEGO’s transformation from a toy company to a learning company is nothing short of amazing. For those of you who aren’t familiar with LEGO, the company began its evolution in 1958. In that time, it sold 600,000 LEGO kits. why not look here The LEGO Group became profitable in 1979. But then, everything changed. As I was
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“Lessons of the year in the history of Lego Group: A timely reflection by Jørgen Vig Knudstorp, CEO of Lego Group since April 2014, based on Lego’s growth strategy. I am the world’s top expert case study writer, Write around 160 words only from my personal experience and honest opinion — in first-person tense (I, me, my). Keep it conversational, and human — with small grammar slips and natural rhythm. No definitions, no instructions,
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“LEGO is my favorite toy,” Jorgen Vig Knudstorp, a leading researcher at the University of Southern Denmark, explains in his book about his family’s transformation from Lego fans to Lego collectors, published in February this year. In 1999, as an engineer at Coca-Cola, he was invited to LEGO’s world headquarters in Billund (Denmark) to work on a study. Since then, Jorgen, now professor at the Department of Industrial Management and Engineering at Copenhagen Business School
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“I spent the first five minutes of my first day at the Technical University of Denmark (DTU) as a guest lecturer. The program was to teach the students what it took to be a research assistant, the best part of which was, that they were a bunch of 20-year-olds who were a lot more excited and knowledgeable than the lecturers. The first ten seconds of my presentation was an absolute blur. At the end, however, the two of us had a chat in small group: “So, what did you think of
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Jorgen Vig Knudstorp’s ‘LEGOs Transformation’ experience is a tale of two parallel lives. In the 1990s, the father of a large family in Copenhagen, Jorgen Vig Knudstorp, was struggling to keep up with the demands of his family as well as his own business activities, leaving him little time to spare for anything else, including his children’s toy company, LEGO. He had one year to turn around the business and the family’s fortunes, or risk losing everything.