Category: Insead Business School

  • Aetna and the Transformation of Health Care Rebecca M Henderson Russell A Eisenstat Matthew Preble 2018

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    Twiga Foods (previously known as Kwango Group) is a mobile-based food-tech platform that aims to revolutionize the African retail industry by connecting smallholder farmers with customers, offering them access to affordable and healthy food. With a team of experienced professionals and investors, they are currently operating in Uganda, Kenya, Tanzania, Ghana, and Rwanda. The company has developed an app-based platform that allows farmers to sell directly to consumers via its mobile platform. The platform features an

    Problem Statement of the Case Study

    The case study will explore Twiga Foods, a South African online grocery delivery service, which has transformed African retail and the food industry. Twiga operates in Kisumu, Kenya, an agricultural hub, and other regions, offering locally grown and fresh produce in Kenya, Tanzania, and Uganda, with plans to expand to other African countries by 2021. To revolutionize African retail, Twiga leverages technology to reduce logistics and transportation costs, improve food quality, and increase customer convenience.

    Case Study Help

    The idea that Africans would someday start their own local food retail stores has always seemed improbable, but that’s exactly what happened last year. In 2019, Twiga Foods — an online platform that connects Kenyan small-scale farmers to their customers — raised $3.3 million in a Series A funding round. Since then, the startup has added three more cities (Nairobi, Nairobi, and Mombasa) and hired dozens of staff, making it one of the most promising start