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    – “Price elasticity of demand” by John C. Lowe Jr.: a good explanation and case study with clear explanation of key terms. – “Salesmanship and Marketing: Customer Psychology, Value, Price and Reasonableness” by G.M. Stern: a classic piece on how prices influence behavior and decision-making. – “Pricing in the 21st Century” by P.C. Eldridge: a comprehensive and informative treatment of the topic in depth. Conclusion: In