Category: HBR

Mercedes and the Moose Test A Daniel Diermeier 2004

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Name Your Price Compensation Negotiation at Whole Health Management C Brian J Hall Deepak Malhotra Nicole Bennett

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Lipton Ice Tea Goes Global The Eastern European Challenge Part B Strategy David Molian Anthony Brown 2024

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BlackRock Diversity as Driver for Success Boris Groysberg Katherine Connolly 2015

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Valuing the EarlyStage Company Susan Chaplinsky 2005

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Shanghai Sixth Peoples Hospital Challenges in Diabetes Care Equalization

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To Relocate or Resurrect A South African Textile Factory in Distress Lisa Kinnear Mbongeni Ndlovu

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Coke and Brand Activism Kimberly A Whitler David Wooten Liam Nolan 2021

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Coke, the world’s leading soft-drink brand, launched a powerful campaign called “A Coca-Cola. For Every” as a response to climate change. The brand made an unprecedented commitment to curb global warming by promising to reduce its greenhouse gas emissions to net zero by 2030. Their announcement received a widespread approval and was lauded for their bold and responsible initiative. The first few years of the campaign saw Coca-Cola investing more than $2 billion

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