Arcor Global Strategy and Local Turbulence Pankaj Ghemawat Michael G Rukstad Jennifer L Illes 2003
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Arcor Global Strategy and Local Turbulence I remember the day well, 1996, the day when Arcor Global launched its new strategy for international expansion. This new strategy had changed the course of Arcor’s business globally from being only German to being a global consumer brand, and had created enormous excitement for all those who worked for Arcor. The change was so significant that it caused massive turbulence to the balance sheet. The accounting profession was divided over this strategy, with a majority of the leading accounting firms in Germany and
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[The article, which I read at my office last Tuesday, has set my blood boiling. For a few weeks now, I have been looking for the right book to read (and I have finally discovered it) that would give me a deeper understanding of corporate strategies, local turbulence and the role of a business conductor in an increasingly turbulent world. This article fills all these needs.] So the article was of tremendous value, and I have taken an action plan from it: 1. Start
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In recent years, Arcor (Arco’s Chemicals) has been a very popular company, and the firm has been a key player in the manufacturing and distribution of household chemicals and other products. It is listed in the Mexican stock exchange and has been involved in a number of business and political controversies over the years. In this report, we present a review of Arcor’s strategy and performance since 1992. In this period, Arcor has experienced a considerable amount of volatility in its financial performance and its stock market capitalization. We
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In today’s fast-moving business environment, there is no denying that international expansion has become a necessity, particularly in an increasingly globalized world. With its strategic partnerships and strategic alliances, the Arcor Group is a prime example of how such expansion has brought tremendous benefits to the business world. The globalization of the market place has provided both opportunities and challenges for businesses. The most obvious challenge is a lack of local knowledge. The Arcor Group recognized this challenge and sought to overcome it by engaging local exper
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Arcor is one of the world’s top five largest chemical companies. Read More Here Founded in 1935 in Japan, it has 66 facilities worldwide with a market capitalization of 15.3 billion U.S. Dollars, 116,500 employees, and gross revenue of 57 billion U.S. Dollars. Based on the case study, I believe that the global strategy of Arcor has been influenced by geopolitics, especially China. The geopolitical context in China has been sh
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The Strategic Management and Marketing of Arcor Global Group in Local Turbulence Pankaj Ghemawat, Michael G Rukstad, and Jennifer L Illes (2003) examines the way that small and medium-sized enterprises operate in turbulent international environments. The book addresses several important questions: How can Arcor respond to a challenging external environment, both internal and external? How can local governments be persuaded to embrace Arcor’s products and services in the face of competition? How can Arcor manage