Trouble Brews at Starbucks Lauranne Buchanan Carolyn J Simmons 2009
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Today’s coffee shops have become a global phenomenon. They offer an array of food and drink options in a cozy environment and are increasingly becoming popular with teenagers, young adults and older millennials alike. However, Starbucks is one of the most successful, innovative and influential of all coffee shop chains. Starbucks opened its first store in Seattle, Washington in 1971. The chain had humble beginnings and grew quickly, opening stores throughout the United States and around the world.
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Lauranne Buchanan was an ideal candidate for a position at Starbucks, where she would be part of a talented team serving customers and making their worldwide dreams of good, fresh coffee a reality. Lauranne was a recent college graduate with strong communication skills, an eye for detail, and a drive for excellence that would carry her through the challenging startup years. She was excited about her new position in the corporate office in downtown Seattle, and eager to learn from her new colleagues about the latest Starbucks technologies. But Lauranne
Financial Analysis
Starbucks Corporation has had a good year. It has been in the headlines more times than I can count lately. The company is facing problems with one of its products, an old problem, that seems to have arisen anew and the most recent one, the one that is the most troubling for the company, is related to a potential new problem that may be very disturbing. The product problem seems to be the “Nutiva Coffee” that has been found in many Starbucks drinks. Nutiva is a company that makes special
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“In 2008, Starbucks was a beacon of progress. Investors were thrilled to be in the presence of the next great retail-changer, a company that would finally deliver profits on the stock-market. But this year the Wall Street baristas’ hair will start to turn gray. Because, after all the talk about “discovery” and “value” and “innovation,” this was not what they bought. What they bought are shares and shares and more shares, but at what cost? Because of
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I worked for Starbucks for the first 10 years of my career. my site I was in the marketing department. During my time at Starbucks, we were very successful. Sales increased every year by 15-20%. Profits increased by 20-30%. We also received many awards, such as the coveted “Best Place to Work” award in 2002 and 2003, and the “Best Place to Work for Veterans” award in 2007. However, from late 2
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Trouble Brews at Starbucks Lauranne Buchanan, in her excellent blog (A Literary Love Affair), wrote: “Starbucks and I have a falling out.” And that’s not all she says in her blog: “The problem isn’t so much that Starbucks is too cheap but it’s the unprofessional manner of the employees. They lack some of the most fundamental traits of a salesperson.” And that’s not all she says in her blog: “Inside my Starbucks, there are