MStudio and Djoli Accelerating Startup Growth in Francophone Africa Paul A Gompers Pippa Tubman Armerding Temitayo Lawal
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In a world where language proficiency is a fundamental requirement for a modern business, MStudio provides businesses with a platform to showcase their work in French. As French is the third-most spoken language in the world, Francophone Africa is ripe for businesses to tap into. However, reaching out to Francophone Africa is not without its hurdles. For businesses, it is necessary to be familiar with the region’s business culture, social norms, and geographic factors. It is difficult for non-Francophone businesses to
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MStudio is a leading studio for media, broadcasting, and audiovisual communication in Burkina Faso and across francophone Africa. It is a subsidiary of ETRA International, the media development company of the European Union. visit our website MStudio was set up to fill a need that exists in the French-speaking world, but that is growing rapidly in Francophone Africa. It was started by a passionate team of Francophone professionals, and a determined and strategic leader. MStudio was born in Ouagadougou, Burkina F
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In the last years, I’ve been researching and writing about the French-speaking Africa, and one of the best ways to learn more about this continent is through its startups. To my delight, both MStudio and Djoli have achieved significant growth in the past year — 15% and 10% respectively — and both demonstrate the power of accelerators to boost their performance. MStudio is a digital media company based in Paris that focuses on creating innovative digital products. The company started with “the M in “Smart Media.” MStudio has also
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In February 2016, we launched MStudio. As an early-stage tech company focused on delivering innovative products in the consumer and enterprise space, we saw a need for a platform that provided a collaborative and engaging environment for customers, product teams and partner communities. It was a logical next step for MStudio to partner with Djoli, a Paris-based mobile marketing firm, to accelerate the startup’s growth in Francophone Africa. We first met Djoli through an Internet marketing forum in late 2015. We
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“Africa’s growth is unrivalled by any other continent, and the continent offers a wealth of business opportunities and investment prospects. With the exception of a few countries, Africa’s GDP growth rate has averaged over 6% for the past 20 years. With an estimated population of 1.2 billion, a large and rapidly urbanizing population, and a young and highly educated workforce, it is clear that the continent is poised to experience substantial economic growth over the next decade. With this potential, MStudio’s focus on Africa
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MStudio, founded by Paul A Gompers, is a creative, digital and media agency with headquarters in the Netherlands. It specializes in mobile media strategy, marketing technology, data science and innovation. Since its inception, the company has grown into one of the leading players in the Dutch and Dutch-speaking Africa region. In addition, we are working in several other African countries. In 2015, we set up Djoli, a French mobile app that revolutionizes the way people shop for African products. Djoli’s
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“MStudio is a leading media technology company that has transformed the advertising and marketing landscape in the sub-Saharan African region, delivering groundbreaking solutions to help clients grow their businesses more efficiently. We specialize in helping brands build strong and profitable connections with consumers through our innovative mobile and web applications, data analytics, and digital advertising services. With a focus on creating compelling user experiences and delivering tangible results, we have built a strong reputation among the region’s top businesses and institutions. In