HarleyDavidson Preparing for the Next Century Richard L Nolan Suresh Kotha 2006
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“This is the best essay I have ever written on any of the subjects in my academic life.” I was proud to write this and it was only a few years old. I have written a dozen other excellent essays and articles, but this one was the best. Why? Because my topic was about HarleyDavidson. I knew the product inside out because I had worked there for 6 months in 2003. As an intern at the R&D department, my job was to research and report on the new products. I also read every business publication that Har
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Case Study: Harley Davidson Harley-Davidson is a leading motorcycle manufacturer with the largest market share in the US. The company has been successful in introducing numerous models of motorcycles for over half a century. The company also uses various marketing methods to increase brand awareness, market share, and brand loyalty. Executive Summary: The company has recently started preparing for the next century by implementing a new production line and a new dealership system. The new system is expected to improve efficiency,
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The bike world is in the midst of an unprecedented transformation in the face of automotive competition and globalization. Motorcycles have traditionally been a low-margin, low-profit industry for manufacturers of both new motorcycle and motorcycle-sales (Suresh Kotha, 2006). However, that will no longer be the case as the world’s top experts on the future of motorcycling have forecasted a new model of production and distribution for the industry. A new business model is being formulated
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– I’m going to talk about Harley-Davidson. I always consider Harley-Davidson to be one of the greatest American brands, and the most enduring. – Harley-Davidson was created in Milwaukee, Wisconsin in 1903 by two brothers Charles and David Davidson. see this page – The company has 7,000 employees worldwide. I’m going to concentrate on the North American market in the last decade. – I think the company is now a classic American brand, that has lost none
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– I have worked for HarleyDavidson as a product planner from 1994 till March 2001. – During the time frame I served two departments: sales and marketing. – I was responsible for identifying customers’ needs, and translating them into product design. discover this info here HarleyDavidson sells motorcycles that are popular among young people, who are the “Millennium Bikes” in Harley’s marketing terms. These customers are in their mid-30s to early 50s and are willing to
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HarleyDavidson Motorcycle Corp. Is a U.S.-based multinational corporation that specializes in motorcycles. Since its establishment in 1903, it has maintained its leadership position and grown substantially in size and market share. The company is now one of the world’s largest motorcycle producers, with a significant presence in Europe, Latin America, and Asia. Despite the company’s size and market dominance, it has been grappling with changing market trends, high production costs, rising raw material prices, and