Bringing Digital to Wimbledon John T Gourville David J Arnold
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“Digital” has been mentioned in conversations surrounding the 2018 Wimbledon Championships since its inception. While the traditional “old-fashioned” Wimbledon was played by the Royal Tennis Court from 1715 to 1973, nowadays, the Wimbledon Championship is considered one of the most significant and prestigious sports events in the world. The Wimbledon tournament is the most attended Grand Slam tournament in terms of attendance in a single day. Digital’s impact on Wim
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– 24 months ago, Wimbledon commissioned a report from Deloitte on how they could make their tennis event more accessible to digital natives. My job was to help Wimbledon understand and interpret the Deloitte findings and suggest actionable steps to achieve the same. I researched digital trends, social media metrics, data analytics, and audience engagement tools, and created a set of recommendations for Wimbledon. Here are the key findings from the report. – Digital-native tennis fans are interested in live social
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As Wimbledon moves into the digital age, it was a no-brainer to bring digital marketing expert John T Gourville on board to lead the charge. With over 25 years of experience in marketing, strategy, and digital technologies, he was the ideal fit for the task of driving digital innovation at Wimbledon. And so, we embarked on an exciting journey together that would revolutionize the tennis tournament’s marketing strategy. this hyperlink The first step we took was to create a brand-new digital marketing department.
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Section: Marketing Plan Now tell about Bringing Digital to Wimbledon John T Gourville David J Arnold In 1992, Wimbledon Tennis Championships decided to adopt the Web as their primary means of communication for the global audience and the new Web site was launched. Since then the Web site has evolved tremendously and transformed Wimbledon into a global phenomenon. The vision of the early pioneers was to create a global phenomenon, one that would attract millions of global players, spectators, spons
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Bringing Digital to Wimbledon In the past 15 years, Wimbledon, a British Grand Slam tennis tournament, has been using digital technology in its promotional and marketing strategies. The tournament started in 1894 and since then, it has been recognized as the fourth oldest tennis event, along with the US Open, French Open, and Roland Garros. The main focus of the promotional strategies of Wimbledon is to promote tennis to the wider world through different digital channels. The evolution of digital
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Digital technologies have changed the entire landscape of the sporting world, particularly in the sport of Tennis. The sport of tennis is experiencing a tremendous growth, as people around the world are drawn to it by the unique and intriguing game. Tennis, being one of the most celebrated and popular sports globally, has a huge fan following worldwide. The tournaments are held all around the world, particularly in the UK and the US. Tennis is one of the most significant sporting events, attracting millions of viewers each year. The Wimbledon championship is
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Bringing Digital to Wimbledon Wimbledon has a rich tradition, but that’s not going to last forever. In 2019, the global sports events market was valued at USD 31.1 billion. In the last 5 years, there has been a significant growth in mobile and digital events. As a result, the demand for digital experiences for the big events is growing, with Wimbledon being an excellent example of how to use digital to expand your reach. Digital strategies are a powerful way to grow your audience