Allegiant Airlines Finding a New Customer Segment Arpita Agnihotri Saurabh Bhattacharya 2017
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Allegiant Air is an American low-cost carrier headquartered in Las Vegas, Nevada. It is a relatively new start-up in the aviation industry, launched in 2008, with a mission of flying more directly and frequently to lesser-traveled destinations. It has been quite successful in its short history, offering low fares on direct and seasonal routes. Their unique selling proposition is that they offer an extensive route network of 145 destinations from five US hubs, such as Los Angeles, Las
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Allegiant Airlines Finding a New Customer Segment Allegiant Air’s success is not just limited to providing cheap flights to the cheapest destinations around the country. The airline is also finding a new customer segment — leisure travelers who wish to get out of their routine and have fun for a weekend. They are attracted to its “no-frills” and “simple” approach, which helps them save money in airfare and experience a “fly-away-anywhere” lifestyle. Arpita
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Allegiant Airlines, one of the newest low-cost carriers in the U.S. Market, has always been focused on the customers, even while growing fast. I recently had an opportunity to interview Arpita Agnihotri, Allegiant’s Senior Director of Customer Strategy. Arpita joined Allegiant in 2015 after eight years at American Airlines. In her current role, Arpita is responsible for developing strategic initiatives that enable the company to attract and retain the highest quality of customers. Her goal is
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A customer segment is defined as a group of people, or groups of people, whose behavior, attitudes, and interests are distinct from others. These segments are created by an organization for the purpose of targeting and marketing products or services to them. Customers segmentation can help a company identify and connect with its customer base more efficiently, develop tailored product offerings, and optimize marketing strategies. useful site Allegiant Airlines, a US-based airline, has recently discovered a new customer segment, and this segment includes people who prioritize simplicity and convenience over
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Topic: Allegiant Airlines Finding a New Customer Segment Arpita Agnihotri Saurabh Bhattacharya 2017 Section: Porters Model Analysis In the case study written by Arpita Agnihotri, the author has described that Allegiant Airlines was faced with the situation that many customers left the airline due to the lack of amenities and a lack of customer satisfaction. discover here The author has argued that the main factor leading to the lack of customer satisfaction is the fact that the airline offers limited se
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I was honored to be invited to give a talk about “Allegiant Airlines: Finding a New Customer Segment”, a presentation I have given at the recent convention of the Airport Consultants Association in New Delhi. It was a great honor to be chosen and participate in such an august gathering. Allegiant is an award-winning American airline headquartered in Las Vegas, Nevada. It has about 80 aircraft and is growing very rapidly with about 270 scheduled flights a day to 56 destin