CR Beer B Bringing in International Brands Terence Tsai Fan Wu Yunlu Zhang
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I have been a business consultant for the past 25 years, working with international companies on various projects including international market entry. In recent years, however, I have been heavily involved in the area of international marketing and branding. One of the most exciting cases in this area is that of CR Beer B (Cangzhou Liuhe Biotech Co., Ltd., or Beer Beer). CR Beer is a company based in China with an international presence in many parts of the world. Their beer business, in particular, has grown
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In the world of international brand management, it’s all about knowing your customers and the products, and CR Beer B did a superb job of both in their venture into the Chinese market with TT B. In the late 1990s and early 2000s, China was undergoing rapid economic growth, which gave the international brewery sector a huge opportunity to expand their businesses. The first brand that the two managers in the company took the leap to start was TT B, which was the first international brand to
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I was very lucky to get a job with the brand CR Beer B in Beijing. Before that, I was working as a marketer for a Chinese beverage company in Shanghai. But it was a big culture shock working for a non-Chinese company, I quickly discovered that their office was very different from what I had experienced before. They wanted me to work with the international brands, so I started training for six months, with the support of an international training manager based in Beijing. During the training, we were exposed to new things like meeting international
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Cr Beer Bringing in International Brands – Terence Tsai Fan Wu Yunlu Zhang – The Cr Beer Company was founded in 2007. – It is a Hong Kong-based beer company and produces premium beers under the brand “Cr”. – “Cr” brand is the 2nd largest beer brand in Hong Kong and it is widely available across Asia. – It is a global company which wants to export its beer to other Asian countries and in 2019, Cr announced
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“Fan Wu Yunlu Zhang, a renowned Taiwanese economist, was quoted in the local press saying that it is time for Taiwan to embrace globalization and that international brands should be brought in for the best of the country. This opinion is the subject of a case study I am writing as a research project. “What makes this situation different from previous ones in Taiwan, according to Mr. Zhang, is that international companies are seeking more than just economic benefits for Taiwan. He believes that local brands and Taiwan’s regional specialties are “be
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Sales figures for CR Beer B Bringing in International Brands Terence Tsai Fan Wu Yunlu Zhang have been phenomenal this year! This time, they have broken the all-time sales record for a single brand of Beer! Sales this year were up 38% compared to last year’s. Last year, the same brewery only sold 48,500 cases, but this year it sold 63,000 cases. That’s a whopping 38% increase, and