Allegiant Airlines Finding a New Customer Segment Arpita Agnihotri Saurabh Bhattacharya 2017
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When I landed in Las Vegas, Nevada to do my PhD research at the New Frontiers in Transportation program at the University of Nevada, Las Vegas, I had some misgivings. I had grown up reading aviation and aerospace magazines in India, and had had a few aviation-related jobs. So when my research advisor suggested that I visit Allegiant Airlines’ headquarters on the outskirts of Las Vegas, I didn’t quite know what to expect. I didn’t even know if
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As per our market trends, Allegiant Airlines was struggling to find the right customers. It was in need of finding a new customer segment which could drive profitable traffic. After extensive market research, we decided to target Millennials with a cost-effective and unique travel experience. Here’s how we went about finding a new customer segment: Step 1: Conduct Market Research First, we conducted a comprehensive market research using survey and interview techniques. Our goal was to uncover the most significant market segments and trends. Step
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Arpita Agnihotri is an Indian journalist and entrepreneur who recently co-founded Allegiant Airlines. The airline is still in the startup phase, but it has already made waves in the industry. The company’s strategy is to connect small towns and rural areas in the US with cities. Arpita told me that Allegiant is planning to focus on areas that are typically overlooked by airlines. This will enable Allegiant to connect rural areas that have been underserved by the big airlines. She explained that the air
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In March 2017, Allegiant Airlines, the budget airline started with nonstop flights to Tucson, Arizona, made a significant move to reach a new customer segment. use this link Allegiant, a publicly traded company, launched a new website and marketing campaigns in February 2017 aimed at reaching students. The reason behind this move was that the airline realized that a considerable number of students were travelling with their families. They also found that students would be the ones likely to travel to different locations from one
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Allegiant Airlines, the low-cost airline is the new trend of the airline industry. The airlines are attracting customers with the low price as well as by its simple operation. Allegiant’s success can be attributed to the of its low-fare business model. The low-fare model is one of the key success factors of the Allegiant Airlines. It enables the airline to provide unbeatable prices to customers. With a price of only $99 (including all taxes and fees), Allegi
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As a financial analyst, I was lucky to work with Allegiant Airlines, an American low-cost airline. The airline is one of the fastest growing in the market, and it offers many services such as budget-friendly fares, no check-in fees, and no baggage fees, and all these factors attract thousands of passengers each day. I observed the growth of this airline, and there were two factors that made it unique – the demand for air travel and the price points offered by it. 1. Demand
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In the late 1970s, the world was changing rapidly. The advent of computers and the internet had opened up a new market opportunity for the aviation industry, leading to massive expansion of the global airline market. This transformation required a new breed of airline company that could capture this growing market and become the most successful and profitable in the industry. Enter Allegiant Air. Founded in 2001, Allegiant Air has a simple mission: to create a new customer segment that can be segmented in three ways: see post