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The Online Economy An online economy, more accurately referred to as the Digital Economy, is emerging as a major component of global business and trade. The term “digital economy” is a widely accepted term to refer to the business and trade processes that take place in an electronic environment. The emergence of the digital economy is evident in industries that previously could not exist online like fashion, entertainment, and food services. A few prominent examples of the Digital Economy include e-commerce, online banking, online education, social media, and online gaming.
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The Online Economy: strategy and entrepreneurship course architecture note In recent times, it has become evident that the business landscape has undergone a significant transformation with the of the online economy. The emergence of online marketplaces and e-commerce platforms have had a profound effect on traditional brick and mortar businesses, both large and small. This new economy has profound implications for the business strategies of all industries, including those that operate in the traditional brick-and-mortar environment. This business course aims
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The Online Economy: Strategy and Entrepreneurship Course Architecture Note by Peter A Coles and Benjamin Edelman The online world is a rapidly changing environment. With innovative technologies such as the Internet, e-commerce, cloud computing, and social media, businesses have become more competitive than ever before. A new paradigm has emerged, and it involves a shift from traditional marketing to omni-channel marketing. This course will discuss strategy, entrepreneurship, and the online business landscape. This is
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1. The Online Economy 2. Strategy and Entrepreneurship Course Architecture Note The Online Economy The online economy is growing at an astonishing rate. According to a recent survey by eMarketer, the online marketplace generated $113 billion in global e-commerce sales in 2016. A report by Deloitte found that by 2020, digital businesses will account for 50% of global revenues. These numbers are staggering, but as they also underscore, the online
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The Online Economy is transforming how people work and shop. Platform businesses are providing the ecosystem, tools and networks that connect buyers and sellers, enabling millions of people to work independently, and connecting companies with thousands of new customers. The growth of e-commerce is accelerating fast, with Alibaba and Amazon reporting record sales in 2016. Alibaba’s Singles Day (2 November 2016) saw 2.8 billion yuan worth of sales – the equivalent of the entire UK market. A new