From Neverkusen to Meisterkusen Building a Winning Organization at Bayer Leverkusen
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In 1920, Bayer was founded in Leverkusen by pharmaceutical giant Bayer AG, which has since become a member of the 20th-century visionary “big” corporations. Bayer has 34 production sites in 25 countries, and 13,000 employees worldwide. At the beginning, they produced mainly pharmaceuticals, e.g., as painkillers, anti-inflammatory, and anti-malarial agents. Despite the success, Bayer strugg
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This year, I was invited to be an external analyst for the Bayer Leverkusen, a professional team that is on the top level of German football (Bundesliga). I was amazed and excited when my phone call to the club happened during the Christmas holidays, on a winter evening. This is because, for a foreign analyst, I could observe the way the club’s senior management works, in a period that is crucial for the organization. My trip to the stadium started with a tour of the club’s stadium, which is
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In 2008 Bayer Leverkusen won the DFB-Pokal with a young team consisting of mostly young players. They won the DFB-Pokal (the German version of the UEFA Cup) after beating FC Schalke 04 with a goal from the substitute Rene Adler in the final. Bayer Leverkusen is a German football club based in Krefeld, North Rhine-Westphalia. They play in the Bundesliga, one of the top football leagues in Europe, and are renowned for their youth
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I have been working as a manager at Bayer Leverkusen since 1993. Initially, I was working in the department for the management of labor unions. In my first few years, I worked with a small and scattered organization, so it was not easy to understand the company culture and the values of the board. anonymous To cope with the new environment, I had to work hard to learn the language, structure, and culture of the company. check it out In my second year, Bayer Leverkusen appointed a new manager. He was a man of exceptional competence
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Bayer Leverkusen has been on the rise the past few seasons. The team made the finals of the DFB Pokal for the first time since 1997, won the German Cup in 2016 and took the UEFA Cup a year later. Yet Leverkusen failed to achieve promotion in the last two seasons, both times being relegated on the final day. The team, which finished 16th and 18th in Bundesliga during the current campaigns, is set to lose its top players, which has
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The journey from neverkusen to meisterkusen has been an exciting one. From a humble little factory in the middle of nowhere, to one of the leading brands in the world. What made me take the plunge and change my life from Neverkusen to Meisterkusen? 1. Growing up As a child, I had always wanted to be a professional footballer. I started playing with my brothers when I was 5 years old and quickly rose through the ranks of my town’s football club. I became known