WestJet A New Social Media Strategy Derrick Neufeld Faizal Jiwani Sarah Hardy Peter Tong 2016
PESTEL Analysis
WestJet was created by entrepreneur Peter Tong. They have grown tremendously over the years and currently operate 26 domestic, 15 international, and 37 regional airlines. WestJet has always strived to be innovative and to always be looking for opportunities to bring more value to its customers. They realized that social media could be the perfect platform to meet their needs, and launched a new Social Media Strategy called ‘The WJ Experience’ in January 2016. According to Peter T
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Words cannot express how excited I am to write this new chapter for WestJet’s social media strategy. It is with great excitement that I bring to you a brand new social media strategy. One that will change the way you interact with us, and ultimately how we will interact with you. The new strategy is built on one key concept: community. Our mission here at WestJet is to create meaningful connections for our customers, and to make their trips as seamless and easy as possible. This new social media strategy builds on the concept of community
Marketing Plan
[ of WestJet aircraft or airport from your own experience, preferably from before you joined WestJet A New Social Media Strategy Derrick Neufeld Faizal Jiwani Sarah Hardy Peter Tong 2016] WestJet’s ‘Social Media’ Campaign In the early days, WestJet was struggling to stand out in an increasingly crowded market, and to grab the attention of young, tech-savvy travellers who could easily book their own tickets. To combat
Recommendations for the Case Study
1. Define what success will look like: Start by defining a measurable success metric for your social media strategy. In this case, it would be number of likes, comments, and shares on Facebook and Twitter. Based on this metric, you’ll be able to measure progress and make informed decisions about what’s working and what’s not. 2. Focus on the right channels: Focus on the channels that resonate most with your target audience. In the case of WestJet, it’s no secret that Facebook is the most popular platform among
Evaluation of Alternatives
We all know what is it. A customer-centric, data-driven, digital, technology-enabled, social-minded airline. But we know better than anybody else that this is a difficult concept to sell, and very few people really believe it. read what he said Yet, WestJet, with their market-leading digital footprint, is poised to become an innovation leader in their industry — or at least, it’s what I believe. The new social media strategy (told you it was new!) was launched today. A few years ago, when I joined
BCG Matrix Analysis
Innovative approach Their new social media strategy aimed to engage customers and build brand awareness across all social channels. They are: 1. Engage more customers: – A user-friendly interface for creating and sharing content. – Responding to customer queries with short-form content such as Facebook messages, direct messaging or Twitter replies. – A “Social Media Guide” that provides tips, tricks and guides to help customers create and use social media. – Collaboration with bloggers and influencers to
VRIO Analysis
WestJet’s social media strategies have taken a dramatic shift, and they have received widespread acclaim. In the last few years, their social media activities had started to gain traction, and their brand has grown. In our article, we have analyzed their social media strategies based on the VRIO (Value-Rebalancing, Image, Innovation, and Operations) framework. We are not discussing how WestJet’s social media activities have evolved in the last few years, but, rather, we are analyz