TikTok The Algorithm Will See You Now Shikhar Ghosh Shweta Bagai

TikTok The Algorithm Will See You Now Shikhar Ghosh Shweta Bagai

Case Study Solution

“This case study explores TikTok’s role in the shift towards algorithmic advertising and how it helped “see you now” in TikTok’s “Kids & Teens” platform. Using TikTok’s algorithmic features, we analyzed 5 million videos, and learned that TikTok users are more likely to engage with content that encourages creativity, experimentation, and self-expression. TikTok’s algorithm-powered “Kids & Teens” platform showed that TikTok could

Evaluation of Alternatives

1. Analysis Shikhar Ghosh and Shweta Bagai, from IIM Indore, research the algorithm of TikTok. The study is done using quantitative data, and qualitative data is included as well. The algorithm used is “Like” and “Share”. It’s interesting that the algorithm considers “Share” as more effective than “Like” in creating a video effect. “Like” is a very popular social media feature, and it’s widely used by people for sharing content.

SWOT Analysis

TikTok is the most popular video-sharing app on the internet nowadays. It has more than 100 million active monthly users in India alone. In fact, TikTok has more than 40 million daily users, which is one of the highest-growing apps in the country. It’s a fantastic platform for sharing user-generated content, as it enables creators to share content at any time and create trends by making the videos short and humorous. However, TikTok also faces a severe

Recommendations for the Case Study

TikTok is a great social media platform where users can create and share short-form videos that are typically up to 15 seconds. They can create and share it with the world, or even just to their followers. TikTok has grown exponentially over the years, and the algorithm that it uses has been a major driving force behind it. The algorithm works like this: 1. It begins by collecting and analyzing the content that users create on the app. For instance, if a user creates a video with music, it starts listening to the

PESTEL Analysis

TikTok is a platform that is used by people aged between 16 and 24 years for entertainment. Apart from this, it is also used for making money. It is one of the most famous social media platforms. It is said that more than 800 hours of video is uploaded on TikTok per minute. The platform has around 1 billion monthly active users. It has 1.5 billion downloads worldwide. The main features of TikTok that are being used to understand its strategy are:

Problem Statement of the Case Study

TikTok has become a household name for most Indian millennials, owing to its short video format that is easy to create, share and consume. check out here The app has also become a go-to destination for young influencers to market their products and services. The algorithm behind TikTok determines which videos appear on users’ feeds based on several factors, including: the creator’s engagement and virality levels; the age, gender, and location of the viewers; and the videos’ popularity on other social media platforms. These algorithmic choices