SubK Impact Solutions Reaching Unbanked Consumers in India Digitally Kiruthika Ramanathan Rafael J Barros Thomas Lim
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I am delighted to share SubK Impact Solutions’ (subk) digital marketing success story with you, their partners, and the industry. As part of a client project, subk partnered with digital marketing agency, 250cpa, to conduct extensive market research, market analysis, and identify unbanked consumers’ digital literacy, awareness, and needs. With a goal to help these consumers build digital bank accounts, we developed the “Uber of banking” concept for digital banking services through mobile-based transactions
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Kiruthika Ramanathan’s report (“Smarter Finance for the Unbanked: Digital Banking in India”) in Forbes highlights how the SubK Impact Solutions is digitally engaging with the Indian Unbanked. Through its innovative product and approach, SubK is changing the traditional banking system and creating a digital market for financial inclusion. In summary, SubK Impact Solutions is engaging with India’s unbanked consumers digitally, providing affordable financial services through an innovative product and customer
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In 2019, over one million Indian women were victims of physical and sexual abuse. Women who are vulnerable to abuse in this country don’t usually speak up. SubK Impact Solutions is a digital solution, which has revolutionized the way women communicate, learn, and develop a strong foundation for self-care. SubK Impact Solutions offers the following services: 1. my link Self-Care Learning Courses and workshops 2. Life Skills and Business Skills training 3. Digital Literacy
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In 2017, the world’s population was estimated to be 7.7 billion. And by 2050, it’s projected to grow to 9.7 billion, according to UN figures. So, with the world’s population growing, and the number of poor people is growing, the world is becoming more complex. site It’s becoming more of a world where people are finding it difficult to access basic financial services. This includes loans, credit cards, and even bank accounts. In India, it’s estimated that over 4
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SubK Impact Solutions, India’s premier technology and solutions provider, has unveiled a digital strategy to address the lack of banking services in India’s hinterland with 1,000 branches in rural areas. “SubK has been operating on the premise that people living in areas with a poor digital connectivity should not be denied access to financial services,” says Kiruthika Ramanathan, Managing Director at SubK. The company’s digital strategy is to tap into the unbanked population through a combination of digital banking
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Kiruthika Ramanathan: SubK Impact Solutions Reaching Unbanked Consumers in India Digitally In recent years, the SubK Impact Solutions (SIS), have developed and established a global leadership position as one of the leading providers of specialized, flexible outsourced digital marketing solutions to companies in 21 countries. The company has a unique technology and platform to execute Digital Strategy (Design, Development, Programming, Training and Management) for its clients in India. The Company’s key