OYO Global Expansion Arpita Agnihotri Saurabh Bhattacharya 2019
Case Study Solution
Case study OYO Global Expansion OYO is the largest hotel chain in India. It is part of Oyo Rooms, which was launched in 2013. OYO provides affordable accommodation options to users, starting from low cost to premium rooms. OYO’s target audience is individuals who are budget-conscious. Background OYO Rooms was established in 2013 by Ritesh Agarwal and Kunal Bahl. Their vision was to provide affordable hot
PESTEL Analysis
Arpita Agnihotri Saurabh Bhattacharya Global Expansion In the year 2019, OYO is planning to expand its brand into the international market. read The company has been on a mission to revolutionize the hospitality industry by offering world-class services to its guests. The growth strategy of the company can be attributed to the following factors. 1. Competitive advantage The hospitality industry in India is highly competitive, with well-established players like Taj, Hilton, and I
Problem Statement of the Case Study
The OYO Global Expansion: Arpita Agnihotri Saurabh Bhattacharya The ‘Hospitality industry’ is one of the most vibrant, competitive and rapidly growing sectors in the world. With millions of people across the globe aspiring for ‘Experience of a Lifetime’, an idea that OYO Global Expansion has revolutionized this industry by entering India to create the “OYO World”. The ‘OYO World’ or the ‘Global Platform’ will make the hospitality industry in
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“Earlier this year, OYO Global Expansion’s Arpita Agnihotri and Saurabh Bhattacharya were invited by the National Consumer Disputes Redressal Commission to share their views and insights on ‘The Indian Economy: Issues and Challenges’. The duo provided a balanced, well-researched, and thoughtful presentation that touched on various aspects of India’s economic growth, including employment, inflation, and GDP growth, among others. The presentation also discussed challenges and
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Case study about OYO Global Expansion In December 2018, OYO Hotels announced its global expansion. OYO will create more than 20,000 jobs over five years with its target to be in 500 cities in 18 countries by 2022. It plans to invest $2 billion over five years to expand the business globally. The new CEO is Arpita Agnihotri, former Group President, Reliance Retail. The company’s global business comprises
Marketing Plan
“This year, the Indian Hotel Industry has seen its highest growth. OYO, an Indian chain of Hotels, has seen an astonishing growth. It had grown 443% in a single year. This year, they are planning a global expansion in the year 2019. It is a massive challenge for any Indian hotel chain but OYO is rising above all these difficulties. OYO had faced issues with employee’s compensation, employee’s salary disputes, and the company’s financial situation. But with the
VRIO Analysis
Arpita Agnihotri and Saurabh Bhattacharya’s 2019 VRIO analysis on the global expansion of OYO Rooms is a masterpiece. The topic’s richness and comprehensiveness are evident from the opening paragraph. It’s an in-depth exploration of the “value proposition” of OYO Rooms as a company. Agnihotri and Bhattacharya have used their academic expertise and practical experience to offer a well-thought-out solution.