SonyFIFA Partnership Marketing Program The Value of Sponsorship Mark Jeffery Saurabh Mishra 2006
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“The purpose of this paper is to explore the potential for creating a unique, integrated marketing program for selling sportswear products. In this paper, I’ll introduce the partnership between Sony and FIFA and outline its initial implementation. After briefly reviewing the challenges, I’ll argue that SonyFIFA created a unique and successful marketing model. Through this model, Sony successfully rebranded itself in the sports market, boosted its revenues, and earned a loyal customer base. It also created an interesting case for a number of learnings for those working in market
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SonyFIFA Partnership Marketing Program – The Value of Sponsorship As an entrepreneur, I often had the occasion to visit the stadiums at Maracanã, the largest and most famous stadium in Rio, at least a few times per month. When my company was first to introduce Sony’s new Sony PlayStation 3 gaming console and a Sony PlayStation 3 gaming machine into Brazilian homes and schools, I had the opportunity to visit one of the first PS3 showroom in the country. I also visited various local
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Section: The Value of Sponsorship in Marketing In my experience, sponsorship programs have provided value to my company in various ways. I will highlight a few of these benefits. 1. Increased Brand Reach: One of the biggest benefits of sponsoring a company is the increased brand reach. When a brand is associated with a popular company like Sony, the number of potential customers increases significantly. For example, a sports equipment company, Nike, has a sponsorship with soccer superstar Cristiano Ronaldo. The
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“Through its sponsorship of the FIFA World Cup, Sony Corporation (Sony) can expect to gain substantial benefits, and in return Sony will also gain significant benefits. browse around these guys First, Sony can benefit in terms of increased publicity for its brand and its products. Through sponsoring football games, and by placing its logos on team kits, Sony will be exposed to millions of football fans across the world. web This exposure will, in turn, generate media attention for Sony and its products. Second, Sony can gain from increased sales of its own sports video games and other mer
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SonyFIFA Partnership Marketing Program was one of the most innovative initiatives in FIFA’s history. The partnership had an extensive reach, with every country around the world participating. The programme was created as a result of a joint venture between FIFA and Sony Corporation, to showcase the global popularity of soccer as an international game. The SonyFIFA partnership featured the world’s biggest soccer stars, in a unique and exciting format. The SonyFIFA initiative was an excellent marketing tool for Sony and FIFA. The
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Sony FIRA Partnership Marketing Program is a unique marketing campaign of the renowned multinational corporation “Sony” involving the corporate football team. The purpose of this marketing plan is to increase the visibility and visibility of the team in the international arena. It would also encourage the corporation to promote its products to football enthusiasts all over the world. The marketing strategy employed in this campaign is the creation of a unique image, which is different from other football teams. Sony is the Japanese multinational corporation headqu