Airtel Create a New Brand or Use Existing Ones Deep Desai Jaydeep Mukherjee
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1. Topic: Airtel Create a New Brand or Use Existing Ones Deep Desai Jaydeep Mukherjee The present day telecommunication industry is characterized by rapid changes and constant innovations. One significant trend of the present age has been the proliferation of mobile communication services. The Indian telecom industry has gone through a metamorphosis with the advent of the 3G mobile technology. The advent of 3G has brought about unprecedented opportunities for telecommunication service providers to provide quality services to
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I remember, the very first time Airtel brand was launched in 2003 was a huge boom. It had made our daily commute easier, and I remember, I could move around more comfortably with the Satyameva Jayate. I don’t know whether it was the ad campaign, or maybe some branding thing, but it became more than an afterthought of life. But then, the thing we are talking about today, came in 2008 with the launch of Airtel Money. Airtel M
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“This report, a new market study on Airtel Created A Brand or Use Existing Ones Deep Desai Jaydeep Mukherjee, covers the market status of key regions: North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa. hbs case study help The study is an independent market research report written with the objective of providing an overview of current and future market status. Airtel Created A Brand or Use Existing Ones Deep Desai Jaydeep Mukherjee is a worldwide provider of tele
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“Airtel has done a great job to grab market share in the Indian telecom industry. helpful site I can clearly remember the day when they first announced the launch of the “Airtel” brand name. It was the beginning of 2005. It happened just a few months after Telenor, which was the leading operator, had successfully launched its “Bharti Airtel” brand name. Telenor’s branding was a re-birth of Airtel’s brand name. Both these “Airtel” brands
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Airtel Create a New Brand or Use Existing Ones Deep Desai Jaydeep Mukherjee As someone who always loved the brand Airtel, I’ve been keeping a close eye on the company for the past few years. But my excitement was stifled when I found myself reading all sorts of reports and articles about how the company was going to rebrand itself into ‘Air Miles’. Now I understand why! Airtel is no longer a simple telecom company, nor is it just a brand. The company’s strategy is also about growing