Jijihong Catering Management Co Ltd Brand Repositioning for Growth Kefa Yu Xixia Zhang Tingyi Zhan Yingkang Chen
BCG Matrix Analysis
The BCG matrix analysis is designed to evaluate your company’s current state, compare it to competitors, and plan the future of the company based on its current and potential strengths, weaknesses, opportunities, and threats (Santos et al., 2012). The matrix is designed in four quadrants and you must answer questions based on each quadrant. Quadrant I: Strengths 1. Market dominance 2. Strong brand equity 3. Clear business strategy 4. Strong financial performance
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Jijihong Catering Management Co Ltd (JCM) is a professional and dedicated catering company with high quality, reliable and efficient services for large-scale events such as weddings, banquets, banquets, banquets, banquets, business meetings, banquets, and other events in China. In recent years, the company has undergone significant changes, such as a rebranding and a new business model, with the aim of expanding into new markets, improving quality and increasing the revenue. This ess
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In 2017, a young and vibrant catering business Jijihong Catering Management Co Ltd was established in the suburban area of Chongqing. Look At This The management team is made up of passionate entrepreneurs, who want to make a difference in the catering industry in the region by providing an excellent service and offering high-quality products. The first challenge Jijihong faced was gaining a foothold in the competitive market. However, the team worked hard to develop a strong brand, which resonates with
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SWOT Analysis
One of the most daunting challenges for any business is to reposition and position its brand for growth, in a competitive and ever-changing market. try this website This challenge, for Jijihong Catering Management Co Ltd, is not unfamiliar, but their experience is in the way they have gone about it. In 2014, the company acquired a management consulting firm (JJF) which offered consultancy in branding and marketing to its clients. The consulting firm was a welcome addition, as it enabled Jijih
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Jijihong Catering Management Co Ltd is a major player in the Chinese catering industry. In order to grow and remain competitive in this highly competitive environment, we must reposition ourselves for the future. Our current branding strategy focuses on the concept of “sustainable catering” which is associated with environmental concerns and quality food ingredients. However, we recognize that this strategy may not meet the needs of the younger generation, who are increasingly focused on a healthier and tastier food experience. Therefore, we need to rebrand
Financial Analysis
“Let us celebrate Jijihong Catering Management Co Ltd (“JJC”) brand repositioning, which has significantly improved our financial results. Since the company’s turnaround in 2012, we have seen significant progress in our financial performance. In 2016, the company’s net revenue increased by 12.5% compared to 2015 to RMB 83.55m, which was higher than our internal expectations. The increased revenue was driven by our growth in sales of