Tariff Shock Sustainable Sneaker StartUp Okepas Battles a Broken Supply Chain Holly Ott Kwan Eng Wee Sin Mei Cheah Martin Grunow
Financial Analysis
-In the current economic environment, where the supply chain is becoming more complicated, the sneaker startup Okepas is finding it increasingly challenging to source all the materials it needs for its manufacturing process. As Okepas’ products rely heavily on locally-sourced materials, the company is having to contend with increased tariffs, with prices for some inputs like rubber and leather increasing drastically, while their imports from Europe, the U.S., and South America have all come under pressure from tariffs. Tariffs not only
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Tariff shock has led to a significant increase in the cost of raw materials, shipping, and other supply chain costs in many industries. The sneaker market is no exception, where prices have increased by as much as 15-20% in the past year due to tariffs. This is a major challenge for brands such as Nike, Adidas, and Converse, who are forced to raise their prices, forcing consumers to bear the cost. In a bid to reduce costs, some start-ups have explored alternative ways of manufacturing,
Marketing Plan
“I was once a young sneakerhead and dreamt of having the perfect sneaker — durable, expensive, comfortable, and fashionable. The problem? The rising cost of sneakers, coupled with a broken supply chain, made it impossible to afford my desired sneaker. That’s when I stumbled upon Okepas — a startup that aimed to address this. “ Okepas’s founders, Okepas’s founders, started their business by solving a problem faced by many sneaker enthusiasts. When
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I was working for a top-ranked marketing agency in Hong Kong. One day, a competitor of mine launched a new sneaker at a very low price compared to our brand’s original price. We realized our competition had cut out on shipping and transportation cost. This sudden change was a huge setback for our team. We had invested a huge amount on infrastructure and human resources on logistics, shipping, and warehousing for months to maintain our reputation of having the best quality and fast delivery. In the aftermath, I
Porters Five Forces Analysis
“I am proud to announce the launch of my new startup, Okepas. like it It is the first-ever sustainable sneaker start-up that focuses on recycled materials, low-impact manufacturing, and reducing environmental footprint. Our product line, the ‘RECYCLE’ series, is sustainable for the environment and promotes responsible fashion consumption. The product range includes canvas sneakers, vegan sneakers, and premium accessories such as bags, shoes, and belts. We have set a
PESTEL Analysis
“Tariff shock is one of the most significant external factors that can affect an e-commerce company’s performance. In this paper, we study the sustainable sneaker start-up’s response to tariff shocks. We find that these start-ups have different coping mechanisms, such as diversification, supply chain strategies, and financial planning. Furthermore, we show how they use tariff shocks to reduce their cost of production, thus enhancing their competitiveness. We also analyze how supply chain management plays a critical role in sustainable this hyperlink