Jazwares Changing Squishmallows from a Collectible Fad into a Lifestyle Brand Sheri Lambert Larry Melf Desiree Sokoli Mihir Patel
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I first encountered Squishmallows in 2012, at my kid’s Halloween party. They were sold in grocery stores and I don’t recall ever seeing them on a toy shelf. So I picked up one on the way out. When I saw other people at the party buying them too, I realized I had stumbled upon something special. As I handed the plush toys to my 2-year-old nephew, he said, “What is that?” I explained the concept: they were
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As the popularity of collectibles continues to increase, the trend towards owning physical toys as lifestyle products is growing in popularity. have a peek here This shift has affected the entire entertainment industry, with many brands making the move to create products that can be enjoyed more frequently in the present moment. One example of this trend is Jazwares, a company that started out as a specialized collector’s toy store selling only licensed collectibles, before gradually branching out into producing original products for kids. Their Squishmall
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“At Jazwares, we always aim to be unique,” says Sheri Lambert, senior marketing manager. “And the launch of Squishmallows was no exception. We knew our fans wanted more than just the average squishable doll. Squishmallows, we found, were fun and functional, and could be customized for various occasions. But we wanted to make our brand accessible to as many people as possible, not just kids. And as we looked at the market, we found that there wasn’t one. Squish
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I have always been a fan of Squishmallows. As a young girl, they were my most cherished accessory. Every winter, my parents would rush me to the dollar store and stock up on Squishmallows. They were the perfect toy for my 3-year-old self. When I was a little older, they became my most popular toy. My friends would always come to me asking for Squishmallows for Christmas. My parents had to buy a special holiday pack to get the Squish
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My Jazwares collection, “The Squishmallows Universe,” is a fun and interactive way for kids to explore, collect, and engage with squishy, soft-centered toys. I love what Jazwares is doing — from their cuddly, colorful plush toys to their “Squishmallows” interactive toys — and it’s exciting to see how the company is expanding its reach. Now, let me share with you what I discovered during my product tour. First
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Sheri Lambert is a successful businesswoman with an impressive track record. She is the founder of a unique toy company, Jazwares, which has become an overnight sensation. The company started out with a line of plush animal figurines and soon expanded to other categories such as toys, board games, and video games. One of Jazwares’ main differentiators from other toy companies is its collector-centric approach. The company’s first line of collectibles, launched in 2013, was a hit with