Integrating Around the Job to Be Done Clayton M Christensen Rory McDonald Laura Day Shaye Roseman 2010
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“Integrating Around the Job to Be Done: A New Framework for Success” was a groundbreaking research paper by Clayton Christensen, Rory McDonald, and Laura Day, published in the Journal of Management in 2009. Their insights have significant implications for companies and their customers. Christensen’s framework emphasizes that companies must become “service oriented” in their approach to delivering products and services, and “job to be done oriented” in their customer-service offerings. It’s all about building products and services
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“Integrating Around the Job to Be Done” from Rory McDonald’s paper “The Job to Be Done: An ” in the 2010 Strategic Management Journal. In “Integrating Around the Job to Be Done,” McDonald argues that we should “integrate around the job to be done” rather than “integrate” around specific tasks. In essence, McDonald’s idea is that business should focus on what customers want, rather than what employees want. McDonald provides some evidence for his argument.
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The main thrust of this essay is to examine how Clayton M. Christensen’s theory of the ‘Job to Be Done’ has proven a powerful and effective tool for both customers and companies to achieve increased profitability and growth. The Theory of the “Job to Be Done” The concept of ‘Job to Be Done’ is grounded in the work of Clayton M. Christensen’s research on the Theory of Innovative Product Lifecycle Management (“Innovation Lifecycle”). Christensen’s theory emphasizes the ‘customer-
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Integrating Around the Job to Be Done Clayton M Christensen Rory McDonald Laura Day Shaye Roseman 2010 I have recently read “The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail” by Clayton M Christensen. It is a fascinating analysis of a number of cases of innovation failure in different industries and companies. What caught my eye was his observation that the innovation problem is not the technology problem, but the firm’s own dilemma: the firm must integrate
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Section: Case Study Case Study on Integrating Around the Job to Be Done: Clayton M Christensen In 2001, Clayton M Christensen published a book, “The Innovator’s Dilemma,” which became a best-seller in its first edition. The book, which is now available in its fourth edition, highlights the challenges of a company’s innovation. This paper explores the implications of the book for the management of Rory McDonald, and provides examples of the principles of
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