Growth Strategies in the Pharmaceutical Industry A Shantanu Bhattacharya Sjiva De Meester Sameer Hasija 2015
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The pharmaceutical industry is the only industry with 14 years of continuous growth (Pradhan et al., 2009). Growing with 5–6% in every year and with a compounded annual growth rate of 12–15% since 1980 (Rao, 2014). In the past few years, it has become global with a global market of US $ 640 billion and a market share of 11.3% (Nielsen, 20
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The pharmaceutical industry has been growing at a remarkable pace, but companies that do not stay ahead of the curve will not grow. The following case study on PharmaSense, an independent service company for monitoring of drug delivery, outlines their growth strategy. The case study aims at demonstrating that in a complex, ever-evolving marketplace, companies that prioritize growth and innovation will grow more aggressively and profitably than those that do not. Background Pharmaceutical companies are facing an ever-grow
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Pharmaceutical industry has been growing by leaps and bounds in recent years owing to the increasing demand for drugs worldwide. The industry aims to maximize the returns from its capital through the development, production, sales, and marketing of pharmaceuticals. This paper discusses the growth strategies adopted by top companies in the pharmaceutical industry. Company: Merck & Co. (NYSE: MRK) The company is one of the world’s leading pharmaceutical and health
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Growth Strategies in the Pharmaceutical Industry Pharmaceutical industry is one of the most promising growth sectors of the global economy, thanks to the increasing demand for drugs from the ever-growing population, improving healthcare standards, and emergence of new disease states. Investments in R&D and marketing research continue to generate higher profitability. informative post The market size of the pharmaceutical industry is predicted to reach $4,322 billion by 2020, according
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A successful pharmaceutical company’s growth strategy must balance the need to innovate, innovate and scale, while staying competitive in an already saturated market. There is no universal approach to the growth strategy for pharmaceutical companies, as their market segment may vary significantly from one another. This essay examines and analyzes the growth strategies of three different pharmaceutical companies- Pfizer, AstraZeneca, and Novartis. The essay also provides a summary of the strengths and weaknesses
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1. Start with your objectives and goals, your target market, and your competitors, before you come up with a new growth strategy. Start with what you need to achieve as a company. see page 2. Identify key stakeholders, including patients, physicians, payers, and pharmaceutical manufacturers, and then consider their interests in your proposed strategies. 3. Analyze the market and competition by researching the market size, segmentation, trends, and competitive landscape, among others. Analyze how you
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Title: Growth Strategies in the Pharmaceutical Industry: A Sustainable Approach The pharmaceutical industry has gained significant traction in recent years due to significant changes in healthcare systems and increasing population’s demand for drugs. The development of various pharmaceutical products is often driven by intense competition, regulatory constraints, technological advances, and strategic planning. The pharmaceutical industry has become a vital segment of global economy and it accounts for over 7%