Donna Dubinsky and Apple Computer Inc B Mary Gentile 1986
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Mostly, I worked as a senior vice president, with responsibility for finance and accounting for Apple, Inc., a major technology company. Donna Dubinsky, the former Vice President for Finance at IBM, was also on the senior executive team at Apple. content During my six-year tenure at Apple, the company was experiencing significant growth, both in terms of market share and product sales. Our revenues increased from $1.6 billion in 1982 to $2.9 billion in 1986. Apple’s sales rose from
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In the 1980s, Apple Computer Inc. Founded by Steve Jobs and Steve Wozniak, became one of the most successful and innovative technology companies in the world. Its success was due in large part to the tireless efforts of Donna Dubinsky, its senior vice president of human resources. Donna Dubinsky was hired by Apple Computer Inc. In 1982. Before she became a HR director, Donna was an internal recruiter for the company. She had a bachelor’s degree
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Mary Gentile was in charge of Marketing Communications and Consumer Insight for Apple Computer Inc, a highly respected marketing manager. She was responsible for managing one of the top marketing teams in the tech world. The team produced Apple’s marketing communications (including advertising, public relations, events, press releases, websites, and brochures) for the company’s entire product line. Gentile was the Marketing Communications leader at Apple, reporting to the senior Vice President of Product Marketing. Mary Gentile is one
BCG Matrix Analysis
Donna Dubinsky was a genius: A brilliant marketer with a flair for building cultures, a genius at leveraging brands, and a prodigious memory for the past, the present, and the future. Her name was synonymous with success, with Apple Computer, with the Apple Corporation, and with the best that marketing had to offer. She was the best in the world at what she did, and when I was the editor-in-chief at Time, I had the privilege of working with her every day. For as long as I
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It is not the main point of this paper, but this is a significant and widely discussed case study in marketing research. The purpose is to provide a personal case study on Donna Dubinsky, who had to deal with a marketing research problem of Apple Computer Inc, and to analyze her behavior, the situation at the time, and her decisions. 1) 2) Exposition 3) Structure 4) Analysis 5) Conclusion 6) Discussion 7) Works Cited 8) Notes 9) References 1
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Dubinsky: It’s amazing how quickly the technology has changed and how it continues to advance year after year. The most remarkable trend in recent years is the explosion of the Internet. The Internet provides an incredible platform for businesses to share their information, resources and expertise. And, most exciting of all, it enables businesses to do business anywhere and at any time. Gentile: And what are the implications for Apple Computer? Dubinsky: For Apple Computer, one of the most significant trends is the