Digital Vidya Kendra Tackling the Diversification Dilemma Rashmi Singh Lalatendu Kesari Jena
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“Digital Vidya Kendra (DVK) is a pioneer in India in offering specialized learning services to the rural youth. Founded in 2014, DVK was the first to offer education through online learning platforms like Udemy, Coursera, Google Sites, and Kahoot. However, since then, it has diversified to offer different learning platforms as well as training programs like Microsoft Excel, PowerPoint, and Project Management to students from Class 10 to undergraduate level. Its diversification was a smart decision
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Talking about Digital Vidya Kendra, it is a very popular non-profit organization providing free quality education to underprivileged children from 24 schools across different states of India. I remember we were discussing the challenges the organization faced with the recent trend of diversifying its model. The trend was to venture into new fields, which were more profitable and lucrative in the long run, while maintaining the existing core business and values. The core business was providing quality education to children in the state of Gujarat, which
BCG Matrix Analysis
Digital Vidya Kendra (DVK) is a leading digital content and publishing house in India, serving its customers from its corporate office in Bangalore. Our objective is to bridge the gap between traditional media and digital media. We have a passion for innovation and an eagerness to explore new avenues. find out Our mission is to serve as a trusted partner to our corporate customers, and to ensure that our content reaches the right people with the right message. We have a dedicated team of over 70 employees, working from various
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With the advent of digital media, the educational market has been transformed significantly, and the traditional teaching methods have been overthrown by new, innovative, and digital methods that can cater to the diverse requirements of learners. The educational sector has undergone significant changes, and the current trend is towards providing high-quality and affordable learning options for all. The digital Vidya Kendra (DVK) is one such initiative that is trying to meet this requirement. Goals and Objectives: The goals and objectives of
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The world has gone digital in all aspects and it’s becoming impossible to say that our business would function the same way without technology. But, at the same time, businesses need to diversify. The pandemic has forced us to diversify, not just in terms of our target audience but also in terms of revenue sources. I personally think that Digital Vidya Kendra (DVK) could be the answer to all these dilemmas. As a first-generation Kendra, DVK offers education services to underprivileged children in India
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I am currently a Digital Vidya Kendra, and I have been with the same organization since 2010, as a digital learning expert. Since then, I have been working tirelessly to create a digital platform that can revolutionize the future of learning in India. This initiative has required me to tackle some significant issues: the lack of awareness about digital learning, the lack of digital infrastructure in most parts of India, the limited access to digital content, and the misconception that digital learning is inferior to traditional learning methods. To overcome these issues,
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“When it comes to Digital Vidya Kendra, it has always been a case of finding an interesting idea to run your business with, and trying to make sure that everyone benefits equally. This has never been easy, especially since the idea is new in the market and not many are aware of it. As a result, it can sometimes be challenging for entrepreneurs to strike that balance between cost, effectiveness, and scalability. This case study aims to demonstrate how the Digital Vidya Kendra has overcome this challenge.” Section: Background Information 1. Definition
Marketing Plan
I am excited to share my vision about Digital Vidya Kendra — a new brand that aims to bring an innovative approach in digital marketing. Our aim is to take a leap forward in providing digital marketing services that caters to diverse customers’ needs and interests. Our core service offerings are digital advertising, SEO, PPC and content marketing. We strive to provide solutions that cater to all digital marketing needs, and every requirement we have on offer, is of the finest quality. Digital Vidya Kendra