BCPC Internet Strategy Team Jan Trow Amy C Edmondson Laura R Feldman 2003
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The BCPC Internet Strategy Team comprises Jan Trow, Amy C Edmondson, Laura R Feldman and I. Our work involves developing, executing and monitoring the implementation of Internet marketing strategies for the British Chambers of Commerce (BCPC). find out here now We focus particularly on online business activities, such as website design and content management, e-commerce and online advertising. The team was established in 2001 as a response to the changing demands for marketing communications services. In an ever-changing world, BCPC found
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“The Internet is the most important marketing medium of our time. BCPC Internet Strategy Team: 1. Define the marketing objectives of BCPC. 2. Plan the Internet strategy. 3. Choose a hosting company. 4. Purchase services. 5. Launch the website. 6. Optimize the site’s user experience. 7. Identify new revenue sources. 8. Build a community. 9. Measure performance. Case study: Amazon.com Amazon.
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I had the pleasure of working with BCPC Internet Strategy Team Jan Trow Amy C Edmondson Laura R Feldman 2003 on their Internet Strategy. We started with the development of the Strategy and then focused on delivering and executing it. The team had a fantastic attitude and an excellent level of commitment, which meant that we were able to deliver a strategy that was both effective and measurable. The Internet Strategy was designed to address a series of key issues, including: 1. The development of a competitive business proposition
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The main finding of this paper is that, while companies with Internet-enabled strategy are more successful, there is no single, clear and easy-to-use formula for success. The second finding is that the main benefits for the business of an Internet strategy are: 1. Rapid growth, 2. Access to new customers, 3. Greater access to customers from diverse industries, 4. More cost-effective customer service, 5. Access to more resources, 6. Access to additional sales channels, 7. Increased competitive
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