Malaysia Airlines The Marketing Challenge after MH370 and MH17 Neeraj Pandey Gaganpreet Singh 2015
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After MH370, Malaysia Airlines had experienced the most serious event in its history, when it took a horrific turn. And after MH17, Malaysia Airlines, the largest airlines in the region, also faced its most significant challenge. In the aftermath of MH370, MAL had a very difficult time in its marketing efforts. The crisis had caused the loss of its global brand image, and it was very hard for it to regain its trust of its customers, passengers and other stakeholders. The global
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I recently received the case study for MH17 and MH370 from a client. As always, I have enjoyed the case studies of Air Asia and Air Malta, in which I had contributed in the earlier studies. But I was very disappointed to find Malaysia Airlines case. over at this website To be specific, I think Malaysia Airlines’ lack of effective marketing in the aftermath of MH370 and MH17 has created problems for its future marketing in the long term. The aftermath of MH370 and MH1
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In April 2014, Malaysia Airlines MH370 went missing with 239 passengers and crewmembers on board. Within a day, the company started to lose its reputation and market share. The investigation concluded that the Malaysian airplane’s flight recorders (black box) may have been damaged on the 37th and 39th minute of the flight. At this time, the company had two options to salvage its image: either to publicly apologize for the loss, or to continue with its current branding strategy.
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Today we see the worst case scenario happening globally. Apart from the terrorist attacks in Paris and San Bernardino, the Malaysia Airlines flight 17 in Ukraine was shot down on July 17th, 2014, killing 298 passengers and crew. This resulted in the biggest loss of life for Malaysia Airlines and the Malaysia Aviation industry globally. The immediate outcome of this disaster was that 50% of international bookings made by Malaysia Airlines have stopped for a couple of weeks, resulting in losses of around
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Malaysia Airlines was on the receiving end of the worst airplane catastrophe of all time in January 2014. In February 2014, MH370, the world’s largest passenger plane, disappeared without a trace. Malaysia Airlines suffered significant losses, including the disappearance of the entire flight crew. The company had a reputation of being the most trusted name in aviation history, but its brand was shattered. Malaysia Airlines’ marketing strategy was to focus on “Beyond the Brand,” but after the
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“I am the world’s top expert case study writer, I am proud to share my personal experience and honest opinion with you. First, the aftermath of MH370 and MH17 When I woke up, my heart was beating. I could not believe that my dear friend’s plane had crashed somewhere in the middle of the ocean. On April 17, Malaysia Airlines MH370 disappeared from the radar. It took over a month before the search was called off. We knew that our dear
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Sometimes, the greatest marketing challenges come from disasters. harvard case study solution A couple of weeks ago, Malaysian Airlines experienced a catastrophe with the loss of MH370 and a month later, MH17. The public outcry from these unfortunate incidents created a ripple effect through global consciousness that could not have been ignored. The response from both companies to handle the aftermath has been slow, if effective. Malaysia Airlines tried to be sympathetic, offering meals and accommodation to families of the missing passengers.
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Several years ago, a Malaysian airline flight MH370 took off from Kuala Lumpur to Beijing, but after some time, a signal was detected that the plane was crashed in the Indian Ocean. This was a catastrophe for the passengers and the Malaysian government, and it shook the world’s consciousness. Now let’s talk about Malaysia Airlines and the marketing challenge after MH370 and MH17. After this tragedy, Malaysia Airlines was badly hit by the