Humanizing Tech Burjeels Digital Transformation Siddharth Wadehra Ambuj Anand
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At the 2017 B2B Conference for the Tech Industry, the management of Burjeels, the world’s largest retailer of sarees, had come to me for a talk. I was invited to discuss the digital transformation they were undertaking, and this would be their biggest change in 30 years of history. I was eager for this opportunity, as I wanted to share my expert opinion with the management. I started my talk by discussing the various business models in retail — from offline to online, from omni-
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“Today, digital transformation has become an urgent necessity to every business. And Burjeels is one of the first to see the importance of digital transformation in their operations. Siddharth Wadehra, the Head of Digital Transformation at Burjeels was recently at the Digital Enterprise Summit in Mumbai where he gave a detailed account of how Burjeels is successfully digitalizing and how they are achieving their digital transformation goals. Siddharth spoke to me with an emotionless voice and a clear passion in his eyes. He told me
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I have spent the last few months studying and observing Burjeels digital transformation. The company’s bold move into e-commerce, the recent partnership with Unilever, and the recent launch of its subscription-based service are a testament to the company’s intent to be a top-three Indian FMCG players by 2025. However, a closer look reveals that Burjeels’ transformation story is not without its challenges. In the next few slides, I want to discuss the challenges the company faces, the role of its digital e
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In today’s fast-paced world, technology is essential for business success. However, it often feels like tech decisions are made for us. click to read more It’s hard to stand out and make an impact in the market. Siddharth Wadehra, CEO of Burjeels, shares how they’ve developed a human-centered digital transformation journey. In my own experience, we’ve seen our industry go through significant transformations. From traditional brick-and-mortar businesses to e-commerce, the world has
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Today, I am writing on Burjeel’s recent strategic decision to transform its business model from a pure luxury retailer to an all-inclusive lifestyle brand, and how Burjeel’s move has enabled it to capture the Indian market, while remaining unique in its positioning. I am happy to be part of this story, and I feel honored to have been chosen by Burjeel to write about this amazing journey. I was first introduced to Burjeel, then owned by the Majid Al Futtaim
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Siddharth Wadehra, CEO and Co-Founder of Burjeels, a renowned online fashion e-commerce venture in India, is at the helm of driving the company’s digital transformation journey. Recommended Site As a leading retailer, Burjeels’ core strategy has always been to be omnichannel. This entails providing consumers the most convenient way to access and purchase Burjeels’ high-quality products, be it through its online platform or physical stores. However, with e-commerce being the future, Burje
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The story begins in 2017, when a young man who had lived a tough life suddenly found a new purpose, which was the digital transformation of his homeland. Burjeel Hospitals, a chain of modern medical services, had just been started in Dubai. However, it lacked the proper social media presence, so it decided to engage with its customers and community on Facebook, and on Twitter, through Siddharth Wadehra. In his first blog post, “A Digital Health Story,” Wadehra shared his personal
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Siddharth Wadehra is Founder & Managing Director at Burjeel Holdings Limited a leading private company based in the UAE. In the last 8 years, he transformed Burjeel from a small family-owned pharmacy to a major player in the healthcare space. Burjeel’s story highlights the immense power of transforming businesses around the world. In 2015, the company adopted a digital transformation journey and was at the forefront in establishing the Digital Health model. The