Fizzy Fusion When DataDriven Decision Making Failed Michael Parzen Eddie Lin Douglas Ng Jessie Li 2023
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Fizzy Fusion was a small software development company that won the 2022 Productivity & Innovation award. The awards recognize the companies that have created innovative and valuable software solutions that increase efficiency and productivity. Fizzy Fusion’s project manager Michael Parzen wanted to use data-driven decision making to optimize their team’s workload, but he found his methods failing to provide him with the expected results. In the past, Parzen used a traditional workflow approach, which involved tasking team members to take on specific tasks in order
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Fizzy Fusion is a company that specializes in data-driven decision making. We take the approach of utilizing data to make informed decisions that result in better outcomes for our clients. Our team of experts combines scientific data analysis with user research to develop strategies that meet our clients’ needs. Our approach has been successful for many of our clients. We have been engaged by Fortune 500 companies and startup businesses alike to develop data-driven solutions. One notable client is a healthcare technology company that sought to improve
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Problem Statement of the Case Study
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