Larsen Toubro Facing a Communication Crisis Subba Lakshmi Prabha Arup Majumdar
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“We all are living in the age of information. We’ve always been told to be confident, to believe in ourselves and to act as a “solution” to problems. There have been many cases in the past, when this approach had worked wonders for people. However, in our day and age, where information is available everywhere and almost any time, we’ve become the “problem” to ourselves. We are facing a communication crisis. The crisis started in the mid-2000s, when Larsen and Toubro Ltd (L&T
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Larsen Toubro Facing a Communication Crisis In June 2015, Larsen & Toubro (LTI) became the first company to secure a place on the Forbes list of “World’s Most Responsible Companies” as published by the American business magazine. LTI’s success in this category is due to a new culture of transparency and accountability instilled by the leadership of the firm, according to a study conducted by PwC. The study revealed that LTI’s
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I recently had the privilege of participating in Larsen & Toubro Facing a Communication Crisis. It was a challenging assignment, but as an experienced writer and communication expert, I was confident that I could bring my professional expertise to the case. The assignment was a strategic review for the company’s marketing communication. I was tasked with providing an in-depth analysis of the company’s current communication efforts and suggesting ways to enhance them. First, I observed the communication strategy in action. I observed the company’s marketing
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Larsen Toubro has been in the limelight as a major player in the field of construction and engineering solutions globally. The company has a global presence in the infrastructure space, with a well-established portfolio of major projects. Its presence in various industries such as oil and gas, mining, power, and defence, has made it a formidable player in the global arena. It has won several prestigious awards, including being recognized among the top five construction companies in the world, by the International Economic Development Council. Larsen
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In a recent case of communication crisis, Larsen Toubro, a multinational engineering firm of India, found itself under tremendous scrutiny from the public and media. This crisis was triggered by the company’s misleading statements related to a contract it signed with a US firm. site The project’s scope was to develop an aeronautical engine component for the U.S. Military. The company had claimed that the contract was worth Rs 4.7 billion and would create 200 new jobs for Indian citizens. But the reality
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“You might not know this, but Larsen and Toubro, a leading IT solutions provider, is facing a communications crisis. As I speak to you, the IT company, which has a diverse client list across 48 countries, is struggling to communicate with its clients, which include a handful of governments, a few state and central agencies, and leading multinational corporations. There are numerous technical and cultural gaps between the two parties. find out But instead of getting agitated, the company leaders have decided to be transparent and open with the clients to find common
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“April is the cruelest month, breeding lilacs out of the dead land, mixing memory and desire, stirring dull roots with spring rains.” This is a quote from a poem by John Keats. A poem that comes to my mind when I am in a difficult situation, a situation that demands quick solutions and effective communication. For example, when the management of Larsen Toubro Ltd was planning to restructure the company, an important event was the creation of a special committee to oversee the new organization. The event required the leadership of an executive
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Today Larsen Toubro, one of India’s leading conglomerates, faces a communication crisis. They are facing allegations of price fixing in their construction businesses, in a case of corruption. The allegation goes against the entire LT brand. The company is said to have been involved in the conspiracy for the last eight years, and the recent scandalous case of Price Fixing in the Cement Division by Larsen Toubro is the latest of these. Apart from this, there have been allegations of