Viacom18 Creating a Sustainable Streaming OTT Business in India Mohanbir Sawhney Debutta Choudhury

Viacom18 Creating a Sustainable Streaming OTT Business in India Mohanbir Sawhney Debutta Choudhury

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The corporate world is undergoing a seismic shift in media consumption and I would not be exaggerating when I state that it is now easier to consume digital media and services than ever before. The days when we sat idly by to watch an entire movie or episode on television or even listen to the songs are over. A slew of OTT (Over the Top) platforms are offering premium content and services for an incredibly low monthly or yearly subscription. The global video market is expected to grow at an average of 7% per year, according to Digital TV

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Viacom18 is the parent of five media brands and a broadcaster that includes Paramount Network, MTV India, Nickelodeon India, Colors India, and Indus Creative Pvt Ltd (CCP). best site In the past few years, the company has been focused on creating a new-age media distribution ecosystem. Viacom18’s objective is to provide consumers with a seamless omnichannel experience across all media platforms. With its OTT platform, Viacom18 intends to offer a premium video subscription

Case Study Analysis

India has witnessed tremendous growth in digital media consumption in the last decade, with a vast number of internet users. Viacom18, which is one of India’s leading entertainment networks has created a sustainable streaming OTT business in India. The company’s streaming business is currently growing at a CAGR of 20%, which is impressive considering the start of the pandemic. The business has evolved rapidly due to various factors, which I will discuss in detail in this case study analysis. I. Business Model

Porters Model Analysis

Purpose: The aim is to analyze and evaluate the Porters Model of the Streaming OTT business in India in the context of Viacom18. In this paper, we explore the potential of Viacom18 to create a sustainable Streaming OTT business in India. This paper examines the impact of global streaming platforms on the traditional broadcasting and cable TV industry in India, highlighting the challenges and opportunities presented by this shift. India is expected to have 500 million internet users by 2025 and

PESTEL Analysis

Viacom18 is an Indian media conglomerate and part of the global Viacom, Inc., a publicly traded entertainment and media company operating in the US, Latin America, Europe, and Asia. Viacom18 operates a number of entertainment brands, including Paramount Networks, MTV Networks, Nickelodeon Networks, BET Networks, TV18, and the global cable networks Star World, Star Sports, and Paramount Network. Viacom18 is India’s top-rated entertain

BCG Matrix Analysis

Viacom18, the world’s largest entertainment company, is creating a sustainable streaming OTT (over the top) business in India. The OTT market, estimated to be $110 billion in 2019, is expected to touch $641 billion by 2025, and is estimated to support 425 million subscribers by 2023, according to a report by market research firm, IDC. Viacom18 aims to be a leader in the OTT business by leveraging the syn

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Viacom18 is an Indian media and entertainment company. It’s one of the leading entertainment and media conglomerates in Asia. Viacom18 is one of the largest broadcasters in India and one of the largest creators of original content in the country. It is owned by Viacom18 Media Pvt. hop over to these guys Ltd, a joint venture between Viacom18 Inc. And DreamWorks. They are also the home of Indian superhero characters such as Krrish and Piku. Viacom18′

Financial Analysis

Viacom18, India’s second-largest media and entertainment company, is planning to build an exclusive digital entertainment service called Viacom18 App & Direct-to-Home (DTH) offering. The target market for the service, which will launch on 26 May 2021, is the millennial generation. Viacom18’s digital portfolio is extensive, featuring the popular MTV channels (MTV Hits, MTV Dance, MTV Superstar, MTV Base) and Viacom18’s flagship channels (