Twiga Foods Revolutionizing African Retail A Shikhar Ghosh Pippa Tubman Armerding Wale Lawal 2020
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I have recently heard about Twiga Foods, a startup company transforming the retail food sector in Africa. As a resident of a developing country, I find Twiga’s business model particularly inspiring. Twiga’s revolutionary model involves providing affordable and sustainable access to fresh, healthy, and locally sourced food to the poorest communities in Africa, through an on-demand grocery delivery service. By bringing fresh produce directly to customers in their communities, Twiga reduces the cost of transport, reduces food waste, and makes it possible to
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Twiga Foods, Africa’s largest online food retailer is revolutionizing the market by introducing a ‘sweet deal’ of affordable and accessible food. The business model involves sourcing locally, and distributing directly from producers to customers, bypassing middlemen and the traditional model of online purchasing. Twiga Foods was launched in 2014 by Shikhar Ghosh, a software engineer, and Pippa Tubman, an economist who both hail from Kenya. Full Article They founded the business on the promise that
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Twiga is a company founded in Nairobi, Kenya, in 2013, whose vision is to empower the food systems of Sub-Saharan Africa. Their unique business model revolves around a network of smallholder farmers, who sell their surplus crops directly to consumers. This revolutionizes the current system of centralized commodity trading, where middlemen receive a high commission on sales and then sell these surplus crops to retailers. The network reduces costs, streamlines supply chain operations, and eliminates middlemen.
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Twiga Foods (previously known as Kwango Group) is a mobile-based food-tech platform that aims to revolutionize the African retail industry by connecting smallholder farmers with customers, offering them access to affordable and healthy food. With a team of experienced professionals and investors, they are currently operating in Uganda, Kenya, Tanzania, Ghana, and Rwanda. The company has developed an app-based platform that allows farmers to sell directly to consumers via its mobile platform. The platform features an
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The case study will explore Twiga Foods, a South African online grocery delivery service, which has transformed African retail and the food industry. Twiga operates in Kisumu, Kenya, an agricultural hub, and other regions, offering locally grown and fresh produce in Kenya, Tanzania, and Uganda, with plans to expand to other African countries by 2021. To revolutionize African retail, Twiga leverages technology to reduce logistics and transportation costs, improve food quality, and increase customer convenience.
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The idea that Africans would someday start their own local food retail stores has always seemed improbable, but that’s exactly what happened last year. In 2019, Twiga Foods — an online platform that connects Kenyan small-scale farmers to their customers — raised $3.3 million in a Series A funding round. Since then, the startup has added three more cities (Nairobi, Nairobi, and Mombasa) and hired dozens of staff, making it one of the most promising start