The Lego Group A YellowBrick Road toward Sustainability Vanessa C Hasse Louisa Li
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The Lego Group’s sustainability vision is a road well-worn, but The Lego Group stands out as one of the most sustainable playset manufacturers, with the aim to set the bar for a sustainable future. “We are setting out to change the way the world builds,” is how the Lego Group CEO, Dik Sikkerhede, describes the company’s new sustainability strategy, which came into being in 2015, according to a company press release. The Lego
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In 2015, The LEGO Group, a Danish multinational toy company, decided to be “a company that uses every inch of its resources and every inch of its products to make a positive difference.” This commitment to sustainability was the foundation of their new branding strategy. To ensure the long-term viability and sustainability of their company, The Lego Group has made it a goal to design products that have minimal environmental impact, while still meeting consumer demands. By promoting recyclability, using natural
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The Lego Group, the world’s largest manufacturer of building blocks, has been a mainstay in the toy market since its founding in 1932. Now in its third century of business, the company has evolved its products, from traditional toys to construction kits, toys with learning features, and educational games, all featuring sustainable practices. The Lego Group’s Sustainability Report 2016 revealed that the company is moving in the right direction towards sustainability. The company is committed to using
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“A YellowBrick Road to Sustainability” “The Lego Group A YellowBrick Road toward Sustainability” This is a case study about a company that is leading the way in the world of sustainability. The company’s motto is “Designing Worlds with Bricks for Life”, and they make children’s toys with a strong emphasis on durability, creativity, and sustainability. The Lego Group’s vision for a sustainable future is to make toys that are durable enough for children
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The Lego Group A YellowBrick Road toward Sustainability The Lego Group is the world’s largest maker of building toys. It is known for its vibrant, colorful and unique designs. In the past two decades, however, The Lego Group has taken a bold step forward and adopted a new brand identity, that is both sustainable and innovative. imp source The Lego Group Sustainable brand The Lego Group has adopted a new sustainable brand, known as the “Green Lego”
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Firstly, The Lego Group is one of the leading toy brands globally. description A family-owned and operated business, the company’s products enchant, excite and educate children and adults, as the quality craftsmanship, attention to detail and innovative play possibilities are just a few examples. Secondly, sustainability is at the heart of everything the Lego Group does. From sourcing raw materials responsibly, to minimizing waste in production and shipping and working to reduce energy consumption and emissions, the company is committed
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I am a member of the Lego Group, and I’ve been lucky enough to work there for several years now. As the marketing manager of Lego Education, I’ve worked on projects around sustainability. Sustainability is an incredibly important topic for the future of our planet, and it seems to be growing in importance for companies as well. As a company that is heavily focused on designing toys for kids, we are in a position to influence the values of children around the world. In the last few years, we’ve started to
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Lego is a name synonymous with play, building, and entertainment. It is a renowned Danish toy company that was founded in 1932 by Ole Kirk Christiansen. In the late 1950s, Christiansen noticed a demand for more construction toys, including brick, and founded a small, homemade toy called the Lego. Over the years, it has grown to become one of the most valuable toy companies in the world. The company has grown from a small start-up into a global behemoth