The How of Digital Transformation C Using Digital to Do Good at the Netherlands Lottery Nathan Furr Andrew Shipilov Arjan Blok Steven Koolen
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It is a challenging task to manage a large organization that is not just financially stable but also has huge customer bases. The Netherlands Lottery has been able to remain financially sustainable and growing despite such challenges. The digital transformation has been the backbone of this organization’s growth. In this case study, I will discuss how they used digital technology to do good at the lottery. The lottery has been making a significant contribution to a few different areas. Their digital initiatives have made it easier for customers to get their lottery tickets. I will discuss their
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I wrote about Digital Transformation for the first time in 2010 and never looked back. The first version of the book appeared in 2015 under the title Digital Transformation: The Power of Technology to Unlock Your Organization’s True Potential. The second book published in 2018 is a collection of four case studies, titled The How of Digital Transformation. In this second volume, I discuss three ways that digitization has transformed the Dutch national lottery and helped transform one of the largest organizations in Europe: Nederlandse Loterij, The
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As a digital product and digital marketing strategy consultant, I’ve seen firsthand the transformative impact of digital on businesses. I’ve designed digital marketing strategies that have revolutionized entire industries. One of the most impactful transformations has been that of the lottery. In 1964, a random draw became the official lottery of the Netherlands. It’s now one of the top grossing lotteries in the world. In fact, the lottery makes 80% of its revenue from scratch, all through digital channels.
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I recently joined the Netherlands Lottery (Dutch: Nederlandsche Loterij) as a Digital Transformation C Coordinator. Our main goal was to digitally transform the lottery organization (which was previously based solely on paper-based systems). As a result of the transformation, we wanted to increase customer engagement and retention, as well as reduce costs. Our transformation was a complex and iterative process, which involved a range of systems, applications, and processes. In particular, we wanted to improve the lottery’s online player experience. Our goal
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“We all know that the way to success is patience, but patience is a very rare commodity. Sometimes we can’t get rid of the pain, the stress, the fatigue, but there is a way to find a cure for it – which is a little more or less strange. check this This is exactly the situation that brought me to write my essay about digital transformation. It’s a question of changing the world, but not in one big step. We have to start small, we need to take a look at a small step, we need to feel the
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The how of digital transformation at the Netherlands Lottery is to make digital work hard for do-gooders and good for audiences. We believe that digital will transform from a technology to an asset that transforms for the better. Our strategy is built on an ethos of putting people at the center of the technology ecosystem. To do good at the lottery, our strategy focuses on empowering people to do good through direct donations and other digital platforms. Here is how: 1. Empowering people to do good We believe that digital has
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The digital transformation is an important aspect of every organization today. Digital technologies and strategies are transforming the way we live and work. One of the examples of digital transformation is the Netherlands Lottery (NL) in the case study. I have been a big fan of this organization. For 30 years, it has been committed to funding good causes through its lotteries and games of chance. The lottery has a history that spans centuries, with lottery games being an integral part of Dutch culture and way of life. In 1996, the N