Team Liquid Fueling the Business of Fandom Youngme Moon Kerry Herman
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“For the past year and a half, Youngme Moon has been at the forefront of our business of fandom, leveraging the collective passion of a worldwide community of video gamers to build a sustainable and growing business. As a senior management consultant at NBC Universal and a former VP of digital marketing at The Walt Disney Company, Moon had a front row seat to the changes happening in the video game industry. However, as she walked through the crowds at the annual Game Developers Conference, “I was struck by the collective passion of the
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I love the “fandom” term for fan culture, but it’s a broad concept that covers a wide range of cultural phenomena. Team Liquid, the World Champion roster of North America, is one of the most successful and popular pro teams in esports. Based on the briefing I received from you last week, I understand that the team has a “fan-favorite” status. While I am aware that there are many fandoms among esports fans, this one seems to stand out for its broad appeal, including a significant number of
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In a global industry with $300 billion dollars spent annually, it’s no wonder eSports, or “gaming for entertainment” has gone mainstream in the last few years. The game, League of Legends, has over 12 million monthly active users (MAUs), with the largest fan base of any esport in the world. “Even the largest companies in the world are trying to tap into the trend,” said industry analyst Michael Pachter. “We know there is huge potential and eSports
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“A few years ago, the esports industry was not very popular. Now, it is a global phenomenon. A team like Team Liquid has a tremendous influence over the entire industry. As a result, you can’t find anyone today who doesn’t know them. But it wasn’t always this way. Youngme Moon started as an amateur player. resource He moved up through the ranks, competed in various tournaments and eventually made it to become a coach at Team Liquid. How did he come to the decision to coach the team? Youngme:
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– Start with the hook – Tell the audience what they can expect to learn – Introduce the main idea(s) and show them in action – Leave a clear and memorable message or takeaway for your audience Introduce Youngme Moon – Provide a brief about the author’s background and expertise – Introduce any key figures or experts involved in the case study I started as a 22-year-old student majoring in marketing. After finishing my degree, I moved to a team
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I’m youngme, and I love writing about popular culture. My passion for storytelling grew from an early age, but the niche I fell in love with was anime. As the internet explosion led to a growth in internet-connected devices, anime went from an obscure niche to a huge industry that’s worth billions of dollars globally. The industry isn’t just about anime. It’s about fandom and communities that thrive around the world’s most popular media. I write about the fandom culture. As