ShopCluescom Turning Logistics into a Competitive Advantage Anupama Prashar 2017
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– A 2017 survey by eMarketer revealed that 19% of US online shoppers have made an offline purchase in the past 12 months. This statistic represents a considerable portion of the online retail market. – According to a report by eMarketer, India’s e-commerce market is set to grow to $12.7 billion by 2020 from $3.8 billion in 2016. The report cites several reasons, including government initiatives to promote e-
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“Logistics is a critical area of operations for companies in the present era, and ShopCluescom stands out from others in this arena with its unique approach to logistics. The company has taken a more agile approach to logistics, which is reflected in the “D2C” logistics model that it has embarked upon with a difference. D2C stands for “Direct-to-Customer”. It is a strategy where a company caters directly to its customers rather than supplying logistics services to its distributors and retailers. The
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I was part of ShopClues.com in 2011-2015. I was an accountant, and it was my first company. ShopClues.com was new in the market, and we had a lot of work to do on logistics. Logistics The first challenge I faced was setting up logistics. We were using some freelancers for logistics, and it was not very efficient. Most of the logistics partners were not skilled or experienced, and we were struggling to track deliveries and
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ShopClues.com is an online e-commerce portal that sells various types of merchandise such as electronics, apparel, jewellery, home goods, and others. It was established in 2010 with a mission to create a more convenient and hassle-free way of online shopping for its users. Since its launch, ShopClues.com has successfully turned logistics into a competitive advantage that has allowed it to become one of India’s leading online retail companies. In this essay, I
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In the case study we studied for the exam, ShopClues.com is a marketplace in which people can buy and sell products online, with a user-friendly interface that simplifies the online shopping experience. The case study is about the company’s efforts to turn its logistics operation into a competitive advantage by focusing on efficiency and speed. 1. Inventory Management A key aspect of logistics that can impact a company’s ability to turn logistics operations into a competitive advantage is inventory management. ShopClues.com
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“ShopClues.com, a homegrown e-commerce portal, came into the market in August 2011 with a big bang. In the first 14 months, it achieved a user base of 1 crore and a revenue of Rs. 450 crore. The company has been operating at a loss during this period. However, the company claims to have surpassed the revenue target for the year 2013 and posted a 28% year-on-year growth in sales. It also
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