reCharkha Scaling Production and Staying Sustainable Kedar Bhagwat Yogesh Mahajan Amita Deshpande Madhvi Sethi
PESTEL Analysis
“India’s urban middle class is expected to contribute more than 60% to overall GDP growth by 2025. The growth in urban population is at an impressive 7% annually (July 2017 to June 2018), which is expected to continue to grow at a similar pace. “This urban middle class is expected to be an engine of economic growth. They have the buying power to influence consumer behavior. The urban middle class can have an impact of the country’s GDP growth because they
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In my early years in the apparel industry, I worked for a reCharkha manufacturer. Back then, I realized that sustainability and efficiency were two concepts that required an integrated approach. Since reCharkha’s traditional manufacturing method involved many manual processes, it was difficult to meet sustainability requirements. Our traditional manufacturing approach also required long lead times, and there was no scalability to our capacity. We realized that we needed to change our production strategy and bring about sustainability improvements to our production processes. However, sustainability was not at the
VRIO Analysis
ReCharkha (also known as rewinding chair or recliner chair) is an invention of Dr. K.N. Gupta which he invented in the year 1972. This is an iconic and indispensable piece of furniture that comes with an elegant design and functionality. ReCharkha is an affordable and user-friendly product that provides comfort to both, sitting and standing users. The chair comes in various sizes, shapes, and colors that match the modern living and work styles. The use of re
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ReCharkha has been growing at a robust pace for the past two years, thanks to robust demand from home and abroad, new business initiatives, strategic partnerships, and a commitment to innovation and continuous improvement. And, with the company scaling production at a more than threefold pace, we will be able to meet the growing demand and increase our revenue by over 25% this financial year. Let’s take a step back and retrace our history. In 2013, we launched our first plant in Lonavla,
Marketing Plan
A sustainable approach is essential for our company’s success in a changing market environment. Our reCharkha (charcoal briquettes) are an affordable, environmentally safe and sustainable source of energy for customers. Market Analysis: The reCharkha market is growing, and our reCharkha products have a strong position in the market. Customers love the clean burning, cost-effective, low-emissions, and non-toxic energy source of reCharkha. Our products are well
Financial Analysis
ReCharkha, the first affordable energy source for cooking, is a pioneer in the field of renewable energy. Founded by Mr. Bhagwat Yogesh Mahajan in 2003, ReCharkha is developing affordable and sustainable energy solutions for households and communities across India. In 2014, they successfully completed their commercial launch in Bengaluru and established the first ReCharkha community kitchen in a government school in the city. harvard case study help This success was largely due to their sustainable business model, which
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“Renewable energy is a game-changer for the Indian economy. While in 2004, the country’s total installed capacity of renewable energy was around 4.82 GW, the installed capacity of photovoltaic (PV) and wind energy combined increased to 27.5 GW in 2019. In this increasingly competitive market, the reCharkha story provides a great case study on scaling production and staying sustainable. Renewable energy generation and consumption: