Novartis Building a Sustainable Business at the Bottom of the Pyramid Amitava Chattopadhyay Reinhard Angelmar
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Novartis Building a Sustainable Business at the Bottom of the Pyramid Sustainable business development is one of the critical factors for the future success of the pharmaceutical industry. Novartis, the Swiss multinational pharmaceutical company, has embarked on an ambitious global sustainability agenda, setting a vision to become a “sustainable” company that provides better healthcare options to people who are disproportionately affected by the current healthcare challenges. In
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The text material below is reproduced from the coursebook “Case Study Writing”. The coursebook is part of the “Innovation and Marketing” section of the Udemy business school, run by the London Business School, with the title “Fundamentals of Management”. Can you continue the coursebook’s “Building a Sustainable Business at the Bottom of the Pyramid” case study with a section on Novartis’ initiative?
Problem Statement of the Case Study
Novartis’s approach to sustainability involves providing affordable medicines, reducing the environmental impact of production and distribution, and creating shared value for society and the planet. The company aims to ensure access to healthcare for all by developing affordable, effective, and safe medicines to treat neglected diseases, including diabetes, malaria, and tuberculosis. Innovative Approach: Novartis has implemented various innovative approaches to sustainability. These include: 1. Partnerships: Novartis has formed
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The world is moving fast — fast forward, fast backward, fast ahead and fastest of all, fast to an uncertain future. go to this website The pressure of this ‘Slow-down’ in the economy is felt especially by the small and medium sized enterprises (SMEs) — the backbone of the developing nations. For, the ‘Slow-down’ is affecting not only their growth but their profitability too. The slowness of progress is also affecting the productivity of the people. Sustainability, by its very nature, is a
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I spent two years travelling through India, Nepal, Bhutan, and Myanmar, meeting local doctors, healthcare providers, patients, and policy-makers. What amazed me the most was the remarkable progress the healthcare systems in the poorest parts of these countries have made in improving healthcare services to the Bottom of the Pyramid (BOP) population. In every case, it was a combination of a new model of healthcare delivery that works in these rural areas, coupled with sound governance and supportive public policies.
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“A sustainable business at the bottom of the pyramid (BoP) requires the integration of multiple functions into one comprehensive strategy. Novartis, a Swiss multinational company that operates in 165 countries, with around 5,000 global employees, has integrated the BoP strategy in their business plan since 2007. Novartis believes that BoP businesses can offer unique opportunities for growth in emerging markets with their extensive knowledge, access to natural resources, and the potential for high-margin pharmace
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