Nike Supply Chain in the New Digital Age Joan Jane Marcet Pedro Ferrinha 2022
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Joan Jane Marcet Pedro Ferrinha 2022, PESTEL Analysis and SWOT Analysis. A study conducted by PESTEL model, SWOT analysis, and PESTEL model using SWOT analysis to analyse Nike’s supply chain in the new digital age, and how the changes in technology and globalization has affected its supply chain. The study of PESTEL model and SWOT analysis helps in identifying the overall impacts of environmental, economic, technological, and political factors on the company’s operations. The
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Nike, the iconic brand in the world of sportswear, uses technology in every aspect of its operation to increase efficiency, speed and reduce waste. In a world where the pace of business is accelerating, the global supply chain has become more complex and interconnected, leading to a need for more efficient and sustainable operations. In this case, the new digital age brings opportunities and challenges. website here Chapter 1: The New Digital Age The current digital era is characterized by the rise of new technologies such as artificial intelligence
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“Supply chain in digital age” has become a commonly used term for any production system that operates with digital technology, as opposed to a traditional manual system. The digitisation of production processes has created an entirely new set of challenges and opportunities that supply chain companies must address in order to stay competitive and meet the demands of a digitally enabled consumer market. This thesis aims to explore and understand these challenges, and provide insights into how Nike, a global sporting goods company, has addressed these issues through its supply chain management strategy.
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Nike’s history began in 1964, when Phil Knight and Bill Bowerman formed the Nike Sneaker Co., Inc. This company launched a line of athletic shoes with rubber soles that could slip on with ease, in contrast to leather shoes which required the wearer to break down the leather and wear it for weeks before the rubber would adhere. As the sneakers gained popularity, Nike’s sales climbed. This success led the company to focus on developing new sports and athletic equipment. By
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In this section, we are going to discuss about Nike’s Supply Chain in the New Digital Age. The topic of discussion is about how Nike’s Supply Chain is being transformed to meet the growing demands of the Digital Age. The aim of this discussion is to understand how digitalization is affecting Nike’s Supply Chain and what measures are being taken to mitigate its impact. Discussion: Nike, the global sporting goods manufacturer, has always been a leader in embracing
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In the age of internet, social media, and digital platforms, the world has seen a rapid transformation in the manufacturing process of Nike Inc. In the last decade, the company’s suppliers and partners had to embrace this new age in order to maintain their competitiveness, innovation, and sustainability. To achieve this, Nike set up a global Supply Chain Integration Plan (SCIP), in 2010, that was aimed at improving efficiency, reducing costs, enhancing customer service, and increasing sustainability
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In a few words, let’s start by talking about how Nike has successfully managed its supply chain in the digital age. Nike is a sportswear giant with operations in nearly 150 countries. It was founded by Phil Knight and Bill Bowerman, both of whom had an intense passion for sports. From day one, their focus was on quality and customer satisfaction. Today, Nike is one of the most well-known brands in the world, with a strong and unshakable reputation built around its high-quality products. One of the unique s
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Nike’s supply chain plays a critical role in meeting the demand for their products. They are the biggest athletic footwear company in the world, with a massive network of 117 supply chain locations worldwide. However, there are three major changes that have affected Nike’s supply chain in the new digital age. First, technology is driving the modern supply chain: Nike uses big data analytics and advanced supply chain management technologies, such as Internet of Things (IoT) devices, automation, and drones, to improve the efficiency of