Nestl KITKAT in Japan A Sparking a Cultural Revolution Philip Sugai Adrian Sossna 2017
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“It was a dark and stormy night, and I was walking through Tokyo in search of a restaurant that served good coffee.” “After a while, I came across a tiny coffee shop tucked away on a small alleyway, called Kikujo Soba.” “I was blown away by the beautiful decor and the warm ambiance, and I ordered a pot of green tea and a plate of soba noodles.” The owner, a friendly gentleman with a mustache, presented me with a set of beautiful Japanese soba noodles. I took a deep
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“KitKat in Japan is an iconic brand with a distinctive character that is closely identified with the Japanese cultural values. KITKAT’s success story in Japan is an example of how global marketing can be used to spark cultural changes. KitKat’s popularity was primarily due to its unique and innovative design, flavor and packaging. The product’s unique design has become iconic in Japan, a nation that is known for its aesthetic sensibilities. KitKat’s success story is a testament to Nest
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I recently had the chance to visit Nestl KITKAT in Japan, and the cultural revolution sparked by the company was so interesting that I have come up with this case study. my explanation The company has created a stir in Japan as well, thanks to their innovative marketing approach. Nestl KITKAT is a famous brand known globally for their soft and delicious biscuits. In Japan, however, the brand was a distant dream. The Japanese consumer was not ready to accept these soft and tasteless biscuits. However, Nest
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Nestle’s KitKat bars are known worldwide as the “world’s number one chocolate bar.” They have sold over 2.7 billion bars in 55 different countries. But how did KITKAT get to be the most successful chocolate bar brand in the world? Well, in Japan, where KitKat is not widely sold, it is called “KitKat Haku” or “KitKat Dark.” The KitKat Dark comes in black-and-white design with different shapes and designs.
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“Nestl KITKAT in Japan is a cultural revolution. KITKAT’s cultural dominance is unmistakable in Japan, as it is in other parts of the world. In 1995 Nestl released ‘Melon Chiffon’ and quickly became a household name in Japan. In 2006, the of ‘Nestle Bottled’, made it harder for KITKAT to stay top of the tree. “In 1995, ‘Melon Chiffon’