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  • Calyx Capital Partners David Dodson Blake Kavanaugh 2020

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    When it comes to innovation and transformation, Canada is no exception to the global trend. And in this specific regard, the leading health and wellness retailer in the U.S., Whole Foods Market Inc. Has set an example. In 2014, it was reported that Whole Foods had purchased six Canadian supermarkets from its parent company and that they were set to transform these businesses into “Whole Foods Canada” (Morrison, 2015). The move, which came shortly after the same company’s

    Problem Statement of the Case Study

    In Canada, Whole Foods Market Inc, the largest supermarket chain in the country, has expanded to 37 locations. It is doing this with a strategy of increasing the size and scope of its business, while improving its profitability. In this case study, I will provide a detailed analysis of Whole Foods’ strategy, the challenges it faced during the expansion, and the outcomes that followed. Whole Foods Market Inc, commonly known as Whole Foods, is the world’s largest and most diverse supermarket retailer, providing

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    I am Cara C Maurer Valentina Bardorf, a recent graduate, 22 years old, pursuing my masters degree in Public Policy and Administration at Carleton University. I am also working part-time at a political campaign as a volunteer and intern. I love reading, writing and exploring the world with my family. I am an active and friendly person with a lot of knowledge about politics, economy and culture of different countries. My interests are diverse. I am an animal lover; I have two dogs. My parents are divorced, and I

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    Whole Foods Market Inc’s expansion to Canada is the first in the country. In a year, it aims to increase its footprint to 34 Canadian cities, from its current 21 markets, in a “transformational” deal with Quebec-based distributor Sodexo. visit our website The marketing company is still negotiating specifics. The company expects to see “meaningful retail and brand expansion” by Sodexo, whose parent is France-based Danone, in the new markets. Apart from Whole Food

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    “In an ever-growing food market, there is the trend of global retailers, including Whole Foods Market Inc., entering the Canadian market. The company, founded in 1980, offers high-quality food products and an ethos of organic and fair-trade ingredients. With its retail stores and e-commerce platform, Whole Foods Market Inc. Stands out from other supermarket giants in the country and aims to become a leader in the market.” Based on the text above, what

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    Canada is a huge market with a vast amount of opportunities for Whole Foods Market Inc, the popular US organic food chain with retail stores in Europe, Australia, and New Zealand. The country offers a huge pool of high-income consumers seeking healthy, fresh and natural food options. However, the company lacks a strong presence in Canada and therefore, it can benefit from the expansion. The company’s strategies for the Canada market include: 1. Developing new stores: Whole Foods Market has been expanding its presence