Category: IMD Business School

Thingtesting Launching a Brand Discovery and Testing Digital Community Ayelet Israeli Jill Avery 2020

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As I wrote earlier, Thingtesting Launching a Brand Discovery and Testing Digital Community will launch in March 2020. Soon we’ll know more about the details, but for now, let’s talk about the concept and the strategy behind the launch. Thingtesting aims to provide the most comprehensive understanding of the customer’s problem space through a combination of user testing and data analytics. Our goal is to enable brand owners to discover the needs of their customers, develop a successful business plan, and create a successful product

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I launched Thingtesting in 2013 after an unforeseen career path that took me to Silicon Valley in 2005. I was there because I had just been appointed the Head of Marketing for one of the biggest tech startups in the world at the time. The company had just secured a multi-million dollar investment, and the management team was starting to consider scaling up. In the process, I had gained a lot of experience as a marketer. My goal was simple: to create a new type of digital

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In 2018, I was part of the founding team of Thingtesting, a fast-growing startup focused on product discovery and testing. As a product manager, I played a crucial role in shaping the company’s strategy and designing its new marketplace. I started working with the founder, who came from the consumer products industry, and built a strong team that would help us take Thingtesting to the next level. During our planning process, we identified three critical challenges we wanted to address: how to connect with potential customers

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Replika Embodying AI Shikhar Ghosh Shweta Bagai Marilyn M Westner 2023

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Between Two Minds The Staglin Family HBS Authors 2023

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Golden Light Finding the Sweet Spot in the Premium Sweet Spreads Sector Sharon Ng Yew Tung Boey Boon Chong Lim

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Keeping the Customer Satisfied The Fall and Rise of Sa Sa A Siaw Ling Lo Yi Meng Lau Thomas Lim

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Keeping the Customer Satisfied is the mission of any service or product. It is the driving force behind the growth of the organization. But, as you may observe, Keeping the Customer Satisfied is not always easy. The Fall and Rise of Sa Sa A Siaw Ling Lo Yi Meng Lau and Thomas Lim are two great examples of companies that are successful in achieving their goal to keep the customers happy. The following analysis and discussion focuses on the Fall and Rise of Sa Sa A Siaw Ling Lo Yi Meng Lau (

Porters Model Analysis

I was on the road, driving along the expressway with my colleague and friend, Mrs. Lau. She had just received the news about a customer who was a regular customer at the Sa Sa supermarket. She said that the customer complained about some missing products in her order, and they are very disappointed. I was so sad about this as my team was struggling to meet the company’s targets. My first thought was to offer my help to my colleague. She gave me the order details and I made some calls to the supermarket to confirm the items which were in