Hong Kong Jockey Club Membership Transformation Kristiaan Helsen Marcella Wing Sze Ho 2022
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I am proud to announce that I am now a Hong Kong Jockey Club (HKJC) Membership Ambassador! What a dream come true! I have been a regular member since I moved to Hong Kong in 2017. At first, I wasn’t so sure about the membership. It’s an expensive investment, and I’m a budget-conscious person. But after researching more, I realized that the HKJC provides a range of benefits beyond just horse racing. Here’s why I joined, and
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In the past, Hong Kong Jockey Club (HKJC) Membership was primarily a membership with benefits such as free or discounted tickets to Hong Kong’s top race events, hospitality at race meetings, and special membership privileges for members’ spouses, parents, and children. This Site It is also the only club in the world to award free tickets and hospitality to horse owners and breeders who are new to Hong Kong. However, in 2022, the HKJC underwent a transformation, with
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In February 2020, I was assigned to conduct a strategic review for a major organization. One of the most pressing issues at this organization was the transformation of its membership model, which had become stale and inefficient. The previous approach had yielded low membership levels, and revenue had not grown in recent years. Based on the information provided in the brief, this section is intended to discuss the challenges faced and the recommendations that I provided to improve membership levels and revenue. Challenges Faced: 1. Slow Membership
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Hong Kong Jockey Club (HKJC) is an independent not-for-profit entity, operating a range of professional and amateur horseracing and sports events. It is regulated by the Hong Kong Jockey Club, which is wholly owned by the Government of Hong Kong SAR. The HKJC is Hong Kong’s largest single sporting and entertainment operator, with operations spanning over 1,500 days annually and an annual turnover of approximately HK$2.38 billion. In addition to race meetings and
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1. As an award-winning journalist in Hong Kong, Kristiaan Helsen worked as the Executive Editor at HKTDM and as a Senior Editor at South China Morning Post. His reporting has won several awards, including the Journalism Gold Prize (JGP) and the Hong Kong Gold Award (HKGA). In the early 2000s, the Hong Kong Jockey Club (HKJC) suffered several disasters, including a financial crisis, a public outcry over a rigged betting scandal, and
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Hong Kong Jockey Club Membership Transformation: Kristiaan Helsen, Marcella Wing, and Ho 2022 In the year 2021, HKJC (Hong Kong Jockey Club) announced their membership transition plan. The Hong Kong Jockey Club is a gambling company that owns over 300,000 racing ponies (horse) and a global network of racing facilities, events, and services. In the last 20 years, the membership revenue has been
SWOT Analysis
Hong Kong Jockey Club’s (HKJC) transformation is an exciting new chapter for the Group. The Group is working on a multi-year strategy to enhance the members’ experience, build stronger partnerships with horsemen and breeders, and generate more revenue through a range of innovative initiatives. The process has taken several years to complete and involved significant changes across the Group. It began when the Group restructured in 2019, with a focus on enhancing the Group’s racing programme and increasing the value