Green Rabbit From B2C to B2B A Vegan Caterers Dilemma Rishi Pittala DVR Seshadri
Problem Statement of the Case Study
Green Rabbit is a small catering firm catering to the needs of the office. As an outsourced partner, the company aims to create a positive impact while providing an exceptional catering experience. Our firm provides a wide variety of services such as catering for events, celebrations, and special occasions. In the current world, sustainability has been the buzzword, and the food service industry is no exception. The company has been following eco-friendly practices for a decade now. However, the company had faced a problem
VRIO Analysis
1. Strategy: Green Rabbit, the catering startup started as a B2C business in Bangalore, India in 2015. They sold plant-based meals to people who were vegetarians or vegans or simply wanted to try the vegetarian options. As the company grew, they realized that the demand for catering options had also increased for corporates. Thus, in 2019, they started B2B operations in Bangalore and Chennai, and eventually started catering to the corporate sector.
PESTEL Analysis
I was a successful B2C brand that served organic vegan and vegetarian food in a local mall. One day, I started receiving calls and emails from local and national corporate houses seeking a partnership with my catering services. harvard case solution I took their calls with excitement, but deep down, I felt uneasy. One of the corporate houses had a strict vegan requirement, but I had all the vegetarian dishes ready to go. I could just switch over the menu and be done with it. The next day, I was expecting a response from my
Marketing Plan
I am the world’s top vegan caterer who loves to help make food taste delicious. I had always been a vegetarian in my childhood. It’s a conscious decision to not eat animal products. However, I was working at a corporate job in my twenties, where I was responsible for providing vegetarian and vegan meals for my team. This was a great opportunity to bring awareness about the benefits of living a plant-based lifestyle. I saw an opportunity to create a more profitable catering business.
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“Green Rabbit was an ordinary startup that aimed to sell homemade vegetarian catering solutions to caterers and businesses. With the rise of organic and vegan diets, it saw a growing demand for fresh, healthy, and sustainable meals for its clients. However, it was difficult for this catering company to enter the B2B market since its primary focus was serving the local B2C market. Rishi Pittala, Founder of Green Rabbit, recalls his experience in the early days of the startup.
SWOT Analysis
When I set out to become a vegan, I thought the journey would be a breeze. I had been a non-vegetarian all my life, but I thought it was just one meal a day. However, it turned out that veganism was harder than I thought. The thought of trying new recipes and going back to restaurants for vegan dishes was too daunting. I wanted to experiment and find a way to make vegan food as tasty as the non-vegan version. However, as I started cooking, my