Flipkarts Apponly Strategy A Game Changer Susmi Routray Reema Khurana 2015
Case Study Analysis
I am currently the vice president, marketing and sales at a popular ecommerce firm. As an experienced marketer and salesperson with over 13 years of experience in the industry, I have extensive knowledge of ecommerce marketing and strategy. This essay will discuss how flipkarts successfully adopted the app-only strategy in 2015, which made their user acquisition rates to become unimaginably high. In the present scenario, the world has moved to a digital era where consumers prefer online shopping as compared to off
VRIO Analysis
In 2015, the Indian e-commerce industry was struggling to make sense of the massive growth of online shopping, with just a 1% market share. The Indian market was dominated by a few players, mainly Alibaba and Amazon, with Snapdeal and Flipkart lurking in the periphery. But then, one day, in early 2015, a tech-savvy and business-oriented executive called Susmitas Bose quit his job to help Flipkart, a
Case Study Solution
One of the most impactful innovations to emerge on the online shopping industry is Flipkart’s App-only strategy. This strategy has not only changed the game for the company, but it has also set an example that many other players in the market have been trying to emulate. With the launch of the Flipkart App, users were able to seamlessly navigate their way through the online store without the need for a website or an app downloaded on their device. This unique approach not only simplified the customer’s shopping experience, but it also made
Marketing Plan
I am a 34 years old woman working for a reputed company, the Flipkart Apponly Strategy is a game changer for the retail giant. Based on the passage above, Could you summarize Susmi Routray’s personal experience and opinion as a Flipkart Apponly Strategy expert, using a 160-word, first-person style, with natural rhythm and conversation tone?
Evaluation of Alternatives
In today’s market, Flipkart is considered to be one of the most successful e-commerce brands in the world. The app was launched in 2007 and it is the online retail giant owned by Wal-Mart. Flipkart has evolved from a website to an app, which has become one of the most preferred shopping apps in India with over 12 million active users (Susmi Routray & Reema Khurana, 2015). This app has revolutionized the way customers shop from F
Financial Analysis
Flipkarts Apponly Strategy A Game Changer Susmi Routray Reema Khurana 2015 Flipkarts Apponly Strategy: A Game Changer Susmi Routray Reema Khurana 2015 Flipkarts, the India’s leading online marketplace, has embarked on a new initiative that will revolutionize the online shopping experience for both the buyers and the sellers. Their new strategy is called Apponly which offers an app on both Android and iOS that is specifically designed
PESTEL Analysis
When Flipkart launched its Apponly strategy back in 2014, many were skeptical. The strategy entailed offering free shipping to customers, irrespective of the retail price they paid at the point of sale. check my site The strategy was touted to be a win-win situation for both the customer and the seller. Flipkart claimed that with a free shipping model, it could boost its margins, which would in turn, help it keep prices competitive and attract more customers. The plan, however, was met with fierce