FARM Rio Bringing a Brazilian Fashion Brand to the World Isamar Troncoso Jill Avery 2023
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“The Future is Brazilian” Isamar Troncoso I grew up in Rio de Janeiro, Brazil, and I’ve been surrounded by art, music, fashion, and technology since birth. My parents, two Brazilian-American artists, were the ones who first inspired me to pursue my dreams. Their work was my guidepost and my greatest inspiration. I spent my childhood, teenage, and university years studying everything I could find on Brazilian art, music, literature, cinema, and fashion. browse around this site When I was 22, my
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FARM Rio is an eco-fashion label that combines vintage and modern styles with sustainability principles. The brand aims to create a new fashion trend by making clothes that are both stylish and environmentally friendly. In 2019, FARM Rio launched its first collection at New York Fashion Week, and since then, the brand has been gaining popularity across the globe. I recently spoke with Isamar Troncoso, founder and designer of FARM Rio, and Jill Avery, CEO of
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FARM Rio has been producing Brazilian-style handmade bags for over three decades. With the aim of creating a brand that embraces traditional techniques in the making of bags, FARM Rio is set to transform the way consumers perceive the art of handbag-making, by offering unique and fashion-forward handbags for contemporary lifestyles. this contact form At FARM Rio, we understand that every client is unique, and that’s why we listen to every customer’s requests and needs. We work closely with each client to create
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“FARM’s vision is to be the number one retail brand in Brazil, providing fashion and style for every occasion. Our product offerings, driven by a unique brand identity, are designed to cater to Brazilian consumers’ preferences, lifestyles and values. Our stores in Brazil are strategically located in shopping centers and traditional markets to ensure that consumers can easily access our products whenever and wherever they want. To reach our target market in the best possible way, we have developed the brand’s e-commerce platform to promote online sales.
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“I’m thrilled to be writing this Case Study about FARM Rio, a Brazilian fashion brand that’s conquering the global fashion industry. Founded in 2019, the brand’s innovative and sustainable approach to fashion has earned it a loyal fan base and a ton of media coverage. In the past three years, the brand has expanded internationally, with stores in New York, Paris, and Tokyo. I have personally witnessed firsthand the impact that FARM Rio is making, from the unique fabric blends to the
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A successful fashion business can come from an original idea, solid execution, and creative inspiration. That’s what the young Brazilian team at FARM Rio has achieved with their online marketplace platform. The company’s founders are Mara Soares, 26, and Cristiano Martins, 25. They met at a fashion college in São Paulo, and while studying in Rio, they discovered the untapped potential in their region’s bustling fashion scene. “As a Brazilian, I have a strong connection with
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FARM is a Brazilian fashion brand founded in 2016 by the young designer Jamila Isler, who has established herself as one of the top emerging talents in the South American fashion scene. Her collections are stylish and unique, combining the latest trends with a fusion of traditional fabrics, intricate beading, and vibrant color schemes. In 2020, FARM launched their debut collection at New York Fashion Week, and it received an overwhelming response from the industry. This year, they are set