DMK Rebranding a Footwear Brand Patricia Lui Jovina Ang Lipika Bhattacharya 2023
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When I was an undergrad, I decided to explore my creative side in a footwear brand. I had an initial concept of a modern and trendy line, but I felt it was lacking in terms of branding. After researching and brainstorming, I came up with an idea to rebrand the brand with a new name and a new tagline. I began by seeking the help of a graphic designer, who designed the logo, which incorporated an eye-catching pattern inspired by natural materials like rattan and jute. With the new
Porters Model Analysis
Title: How Can Innovation Drive Global Footwear Industry Growth? The footwear industry today faces significant challenges as consumers are increasingly looking for eco-friendly and socially responsible products. Traditional footwear manufacturers are struggling to innovate and adapt to this changing market. However, the footwear industry is a vital sector and needs a complete overhaul to stay relevant in the long run. This essay will explore how innovation can drive global footwear industry growth, identify key trends
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Case Study: In recent years, the footwear industry has undergone an immense transformation due to increasing popularity of online shopping, e-commerce, and fast-growing footwear industry. In this case, DMK, an established player in this segment, is looking to reposition itself with the launch of an exclusive range of luxurious leather footwear. The current brand identity was not in sync with the current market trend, which reflected in the lack of recognition, sales volume, and customer loyalty. The proposed rebranding strategy a
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In the case of DMK, it was a rebranding strategy. The brand was created with a purpose, which was ‘Design Your Move’. A young lady named Patricia Lui Jovina Ang Lipika Bhattacharya was the one who came up with the rebranding strategy for the brand. In a conversation with her, she mentioned that “Design Your Move is a brand that means everything to us. Our customers are like the ones we wish we could be, and the brand is like an identity that gives them the freedom to do just that.”
BCG Matrix Analysis
1. Identify your Brand’s unique selling proposition (USP) DMK is a global brand that specializes in luxury footwear, with a unique proposition of being “the Ultimate Comfort and Convenience” (Brand slogan). Patricia Lui, the founder and CEO, has identified this USP in her vision statement of DMK’s “innovative design, timeless craftsmanship, unmatched comfort, and personalization”. check out here 2. Define your brand’s target market
SWOT Analysis
Brand Identity, Positioning, Target Audience, Marketing Mix Brand Identity: DMK, which stands for “Delhi Made Knowledge” is one of the largest footwear brands in India. The brand offers a unique range of shoes with a distinctive design and quality. The brand is known for its fashionable and comfortable shoes that cater to both men and women. The shoes are manufactured in India and are known for their durability and longevity. Positioning: DMK’s position