Coco Fresh Overcoming Entry Barriers in Health Drinks Arup Majumdar Bhavika Bali Deepika Dhingra Subba Lakshmi Prabha Sreeraj Karpe
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I am a nutritionist by profession, but I have found that health drinks market is heavily influenced by big corporate food and beverage giants. I noticed that in a competitive market like India, entry barriers for health drinks startups are immense. In a country with 13% of population who suffer from chronic illnesses, the health drinks market is expected to grow at an exponential rate. However, the competition is intense, and there are hardly any startups with a unique concept in the market. I decided to
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Coco Fresh Organics is a company that offers healthy, organic and natural snack bars for individuals with dietary restrictions. With the increase in obesity and chronic diseases worldwide, there’s a huge demand for healthy snack alternatives. I realized that the existing market is not fulfilling people’s health needs, and thus I decided to enter the market. I chose to work in this industry as I want to positively impact people’s health by promoting a healthy lifestyle. With this experience, I knew that
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It was a sunny afternoon in December 2019, when Arup Majumdar, the CEO of Coco Fresh, took his wife, Bhavika Bali, into his workplace, which was located in the basement of a bustling mall in Bangalore, India. The first thing that struck Bhavika was the sound of whistling as a robotic humanoid assistant walked in. The assistant, Bala, was the voice of the virtual chatbot on their website, a chatbot that helps users order for health
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As the global demand for health drinks has increased manifold in recent years, the industry has seen an increasing number of brands entering the market. However, finding the right partner, distribution network, pricing strategy and market penetration have become a challenge for these newcomers. In such a scenario, Coco Fresh stands out as a unique player in the Indian market, targeting the urban middle-class and millennials through an innovative, health-conscious product range. The company was launched in 2016 with the aim of offering convenient, nut
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“Coco Fresh overcame the ‘entry barriers’ in the Health Drinks market by creating a ‘super brand’ in India and entering the global market through an exclusive tie-up with PepsiCo. The company aims to increase its market share in the ‘sports nutrition’ segment by 25% in India and 30% globally within three years. Coco Fresh has adopted a ‘consumer-centric’ approach in the creation of its healthy and innovative products by combining the best of science and technology, making them available
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Coco Fresh is a health-based drink company that provides a unique approach to nutritional value through innovative beverages. Incorporating the latest technologies, it has set its sights on the Indian market. The company is targeting both the young and old demographic segments and offering affordable, healthy, and accessible alternatives to traditional beverages. More Help Its first line, called Coco Coconut Water, launched in 2013, and has since grown into a successful range of beverages across five flavors. In the next few
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“We are the world’s top experts in the health food industry. We launched our new product Coco Fresh, a fruit juice drink that combines three unique ingredients: Coconut Water, Green Apple, and Matcha Tea. We had one aim – to make a healthy and tasty product that would overcome the barriers in the entry of health drinks in the Indian market. We launched in the first week of November in a small number of selected locations in Delhi. It was an overwhelming success. The feedback from our
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Coco Fresh overcame many of the entry barriers faced by many drink producers in the health drinks industry in India. Arup Majumdar, Managing Director of Coco Fresh and Bhavika Bali, Business Head, Health Drinks Division of Coco Fresh, were present at the launch. I interviewed both of them at the event. The main challenge faced by health drink producers is the high manufacturing cost and the cost of raw materials. It takes several years to bring down the cost of production. more helpful hints Additionally, there is no standardization of